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Dotster Says Buyer Beware: Search Engine Optimization (SEO) Is Hot Buzzword, but Many Providers Offer Little More Than Hot Air
By Derek Iwasiuk Business owners beware. “The old adage, ‘you get what you pay for,’ still
holds true, particularly with online Internet marketing,” said Clint Page, CEO of Dotster, Inc. “All the buzz about SEO can
seem like smoke and mirrors. While some companies simply offer search engine
submission and camouflage it as SEO, Dotster’s SEO Gold Plan offers true SEO
and maximizes your business’s search engine and marketing efforts with the most
complete, affordable and personalized solution on the market
today.” How can business owners know if they are getting their money’s worth for true SEO? Ask your provider if the service includes a live consultation with a real human. There are a number of companies offering SEO packages, under the cloak of SEO, that are simply nothing more than submissions to search engines and an automated reporting tool. Dotster, Inc., one of the world’s largest domain
registration and Web hosting companies, introduces the
most affordable and complete SEO marketing solution available today – with its
new SEO Gold Plan. SEO
is one of the most
effective and affordable forms of online marketing and involves optimizing a Web
site so that it ranks high in the unpaid "organic" or "natural" search results
for specific search terms or keyword phrases. Dotster's SEO Gold Plan is a
unique marketing solution designed to make Web sites search engine friendly so
they rank high in search engines like Google for keywords that bring new
customers to your Web site. Unlike its competitors’ SEO offerings,
Dotster’s affordable SEO
Gold Plan includes a personal SEO consultation, a detailed
analysis of your business’s Web site, a keyword and competitive visibility
analysis, comprehensive keyword research, submission to the major search
engines, directories and news groups, and Web site content optimization by
Dotster’s SEO and marketing experts. Dotster’s SEO Gold Plan is also an
effective means of online marketing. Research shows that 70 percent of online
users click on the "organic" or "natural" search results that appear next to the
paid listings. By
optimizing your Web site for the search engines, you're generating free web site
traffic each time a person clicks a link to your site. Instead of paying for online advertising or lead
generation, with Dotster’s SEO Gold Plan, you're generating new business without
paying for each Web site visit or new customer lead. Dotster’s SEO Gold Plan also offers
personalized
optimization, a
custom solution tailored to your business and industry, plus competitive
insight, so you know which keywords and keyword phrases
potential customers use to find businesses similar to yours. Search
engine friendly code
improves your existing Web site code so that it complies with the latest
up-to-the-minute search engine friendly practices. Since the Web is always changing, Dotster offers its SEO Gold Maintenance Plan for just $99 a month for up to five pages. To maximize your online marketing efforts, SEO requires periodic review and maintenance. The SEO Gold Maintenance Plan gives businesses insight into the Web site's performance and helps ensure it’s still using the optimal keywords. Services include: SEO Website Review, Search Engine Traffic Report, Traffic Summary, Search Engine Summary, Search Engine Position Report, Website PageRank update and a Link Network Update and Incoming Link Report. About Dotster, Inc. With nearly three million Internet domains, Dotster is one of the largest ICANN-accredited domain name registration and Web site hosting companies in the world. Launched in 2000, Dotster was among the first to offer long-term domain registrations and discounted pricing. Customers now turn to Dotster for its ability to deliver marketable domain names, Web site building tools, Web site design, Search Engine Optimization (SEO) solutions and reliable Web hosting. Dotster specializes in providing affordable, quality service to hosting resellers, bulk domain name buyers and developers who require virtual private servers and other high-end hosting services. For more information, please visit www.dotster.com. |
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