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10 Tips for a Successful Mobile Website from the .Mobi Experts at MyDomainKey Challenges Companies Need to Consider When Optimizing a Web Site for Mobile Content and Navigation September 5, 2007; 12:51 AM Chris
Campbell, Senior Marketing Manager at MyDomain,
offers insight on the top 10 challenges that customers face and need to address
when creating a mobile version of their Web site: 1. Trying to fit all of the content from
your regular Web site into the mobile version of the site: Campbell notes, “This is a common issue. Web
site owners don’t see how they can fit all of their content into a small mobile
browser – and the answer is that they shouldn’t. Mobile Web users aren’t looking
for pages full of content, they are looking for quickly accessed and easily
digestible pieces of information that are useful to them on the go.” 2. Determining
what information is important to the mobile Web surfer: “A person surfing the mobile Web is
usually interested in a company’s most basic information. They want contact
information, address, directions and a summary of the services they provide,”
says Campbell.
“For instance, on the mobile version of a restaurant’s Web site, it
doesn’t make sense to have a bunch of content on the historical significance of
the building that the restaurant is located in. Users on the go want to see a
phone number, address, link to a map, and a menu – that’s it.” 3. Understanding how Web site
navigation is different on a mobile device and the importance of keeping it
simple: Fancy
navigation on a mobile Web site is not only a bad idea, it actually can inhibit
use. Campbell says that navigation should be kept as
simple as possible and link to specific information with the fewest amount of
clicks as possible. “Many times, the best use of a homepage on a mobile site is
a simple list of links. Visitors to a mobile site are looking for specific
information and hoping to find it quickly and easily.” 4. Understanding
what is involved in taking credit card orders over a mobile Web site: Taking
e-commerce credit card orders on a phone is not a problem, but it is important
to understand that a separate mobile payment processor is
necessary. 5. Knowing when and when not to
include images on a mobile Web site, how to optimize those images that
are included, and why this is so important: The most
important point to keep in mind is that huge images are not going to display
correctly on a mobile site. “The dimensional size of images is important – but
it is even more key to ensure that all images are optimized so that they have a
very small file size. This is critical to making your Web site one that will
download and display quickly. It will also make sure that your visitor doesn’t
end up with a huge phone bill because they transferred too much data trying to
download your Web page. If this happens, that visitor will certainly not come
back to your mobile site.” 6. Understanding
mobile Web site link coding and how it is different from a regular Web site –
i.e. “hot keys”: Campbell stresses
that coding your mobile Web site for ease of use is very important. “Hot Key”
link coding is essential technology to use. This is a way to code the pages so
that the numbers on the phone correspond to links on the page and activate them.
“This makes navigation much easier for the Web surfer and improves the odds that
they will return to the site since getting around is intuitive and simple to
handle. Phone numbers can be coded so that when clicked, they automatically have
the cell phone dial that number. Since many mobile site visitors are looking for
contact information, the phone number link will most likely be the most used
feature on the site.” 7. Knowing why
it's extremely important that all Web site code is perfect: “Mobile
Web site browsers are not as forgiving as Internet Explorer or Firefox,”
Campbell notes.
“It is extremely important that the code for a mobile Web site be exactly
perfect so that it is able to resolve to the mobile browser without
errors.” 8. How to know
when you've got it right - ready.mobi: There are
many tools available to determine how ready your current site is for mobile use
and also to determine if a site you are working on is going to work correctly.
www.ready.mobi is one example of this.
MyDomain has its own branded version of this tool, available at http://mydomain.ready.mobi/. 9. Perceived
difficulty understanding and managing the code and content on a mobile
site: There’s
nothing fancy or new about managing the code and content on a mobile Web site.
It works exactly the same way that a regular site does. The difference is only
that it needs to be simple, optimized for small file sizes, and coded perfectly
– with no errors. Obviously, it also needs to be laid out so that all of the
content fits into a small mobile devices window. 10.
Determining
the proper functionality to include on a mobile site: Campbell says, “Many of
the tools and items that are found on regular Web sites will work perfectly on a
mobile site. Forums, blogs, polls and forms, for instance, work great on a
mobile site. However, flash video, dropdown navigation windows, and heavy file
sizes will not. It is important to keep a mobile site simple and easy to use.
While flashy aspects can make a regular Web site artistic and fun, it will make
your mobile Web site difficult to download and can make the user experience
frustrating.” MyDomain has extensive experience building .mobi
compliant sites for businesses of all sizes, and is one of the few companies to
employ .mobi certified developers.
Its highly skilled team of Web designers offers consumers .mobi domain
extensions and provides expert design assistance to ensure its customers have a
complete suite of Internet- related creative services at their disposal. With
its Web design team .mobi certified, MyDomain reinforces its commitment to
providing education and tools to advance the mobile Web
community. About MyDomain.com MyDomain’s reputation as a customer-centric registrar is well established. Founded in 1998, MyDomain.com is a leading domain registration company and provider of premium-managed Web site services, including the most reliable web hosting and self-service domain management tools. Purchased by Dotster Inc in 2002, MyDomain.com distinguishes itself with tiered domain registration pricing, offering some of the lowest registration pricing in the industry as well as a complete array of Internet solutions including custom Web site design, Internet marketing and shared and VPS hosting. Visit www.mydomain.com for more information. |
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