CAMBRIDGE, Mass.--(BUSINESS WIRE)--Sedo, the world's largest domain name marketplace and monetization provider, today announced a partnership with dotHIV, the future nonprofit registry behind the new .hiv generic top-level domain (gTLD). The partnership is also marked by the occasion of World AIDS Day 2012 on Saturday, December 1st.
“We are looking forward to putting our know-how and our expertise to good use to help our new partner in the worldwide fight against HIV and AIDS.”
Since 1988, World AIDS Day has taken place on the first day of December to highlight AIDS awareness, call people to action, and show solidarity with loved ones suffering from HIV and AIDS. The dotHIV initiative, based in Berlin, is joining the fight by aiming to establish the .hiv domain extension as the red ribbon of the digital age. To prepare for the domain’s pending introduction to the Internet – which is projected for late 2013 – dotHIV has partnered with Sedo to leverage its decade-long experience in the domain name business and help further its cause.
Among other roles, Sedo is helping dotHIV by appraising and auctioning premium .hiv domains, supporting preregistrations for people and organizations wishing to reserve names before the official launch, and evaluating the entire .hiv namespace to ensure that important .hiv domain names reach the best end users.
By offering its services at a significantly reduced cost, Sedo is helping dotHIV’s mission of contributing a majority of its revenue to projects and initiatives that fight HIV/AIDS. More than 70 percent of the registry’s revenue – with an ultimate goal of at least 80 percent – will be distributed to relevant charities. The remaining funds will be used to finance registry operations, manage donation distribution and raise awareness of the digital red ribbon as a means for the world to beat AIDS together.
“By announcing this partnership on the occasion of World AIDS Day, we hope to raise awareness of our social cause on a global basis,” said Carolin Silbernagl, dotHIV’s co-founder and CEO. “Since forming dotHIV two years ago we’ve been working constantly to attract the right partners, and with Sedo’s full-service domain marketplace now on board, it’s a real step in the right direction. Sedo’s expertise and international network bring us closer to establishing .hiv domains as the red ribbon of the digital age.”
Sedo’s experience makes it uniquely qualified to offer specific services that support the landmark introduction of new gTLDs, such as .hiv, into the root of the Internet. With a limited number of domain extensions currently in existence and very few introduced in recent memory, Sedo offers new registries a unique perspective into the factors for success.
“The dotHIV initiative is both an innovative and an impressive social project,” added Sedo’s CEO, Tobias Flaitz. “We are looking forward to putting our know-how and our expertise to good use to help our new partner in the worldwide fight against HIV and AIDS.”
About dotHIV (www.dotHIV.org)
The charitable organization dotHIV was founded in 2011 with the goal of establishing the new Top-Level Domain .hiv (like .com or .de). It is the first domain extension with a purely social purpose and is intended to create new global awareness for the issue of HIV/AIDS, reduce the stigma associated with living with HIV, and to generate funds to support causes all over the world. The first .hiv domains should launch at the end of 2013, making this year’s World AIDS Day the last without a .hiv digital red ribbon. As well as Deutsche Aids-Hilfe (German AIDS Support), we count among our partners and supporters the advertising agency thjnk (formerly kempertrautmann) and the donation platform betterplace.org.
Sedo, an acronym for “Search Engine for Domain Offers,” is the leading domain marketplace and monetization provider. Headquartered in Cologne, Germany and with offices in London, England and Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than 16 million listings. The success of Sedo’s model has attracted a global base of more than 1 million members.