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Choosing domain name for Affiliate Marketing Success

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Zack Lim
June 25, 2008

Zack Lim

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It is essential that we lay a good foundation. This applies to affiliate marketing too. It always helps to start out your affiliate marketing efforts on the right foot. You have probably spent some time studying exactly what you're going to do whenever you start to work on the Internet. You browse through all of the marketing forums, look through the affiliate networks and then chose some decent programs. You probably even have an idea of what you're going to do to promote it. All of this is good but what about choosing a domain name?

Many people don't even consider this whenever they are thinking about affiliate marketing but it can help to get you off on the right track. There are quite a number of different things that you should be look out for whenever it comes to purchasing a domain name. For example, you should ensure that the name is directly identifiable with whatever niche you're working in. Most importantly, it should be keyword rich and easy to remember.

Many people will tend to come back to your website if they see something that you offered but do not necessarily need to purchase at the time. For example, if you have a domain name that contains 20 words, people are not going to remember what it is as we people normally remember interesting names but not names which are dull and long. Make your domain short, catchy and easier to remember and you will get more repeat traffic.

You also need to ensure that you are not doing any bargain shopping when it comes to purchasing your domain name. Stay away from some of the larger networks. For example, GoDaddy is one of the most popular domain name registrars that are on the Internet. They even have Super Bowl commercials that are extremely popular and just as expensive. The problem with Go daddy is that if you get one spam complaint, whether it is warranted or not, your domain name will be taken away from you. All of your efforts will go down the drain at that point.

Even though you should stay away from these larger networks, make sure that you are not bargain shopping for your domain name. Domains will cost about $10 every year and running the risk of your registrar going out of business is not worth saving a dollar or two on a yearly basis. Go with a reliable and safe network and spend the extra dollar, you will be delighted with your decision.

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