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What's In A Domain Name

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Guy Siverson
August 11, 2008

Guy Siverson

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Recently I was reading an article about One would think that this to be a site about dogs or at least animals, but no. It’s actually a search engine type website like,, and/or at least in part are in their own right.


Come to think of it who came up with the name I can understand and as I believe these sites existed before their search engine aspect was even presented. But of the chief rules of choosing a domain name is to make it fit for the topic at hand.


To that end people would know that is likely to relate to health someway and must have something to do with search engine optimization. But the name Google didn’t even exist in the dictionary prior to the release of their search engine according to



Main Entry: goo·gle

To use the Google search engine to obtain information about (as a person) on the World Wide Web


Yet today is the leading search engine website in the industry.


One thing is clear. Both & Google broke a rule that you cannot afford to break. When choosing a URL be sure that it makes sense for your niche topic at hand. Sure you can build a following through name recognition like they have, but it’s the long steep road rather than the easier path in most every case.


Today, we hear the word Google and know immediately what it means. Five years ago that certainly was not the case. Along with name relevance to your niche make your domain name catchy like or It’s easy to remember those domain names as compared to


Therefore, while a domain name doesn’t mean everything to the product. It certainly is an important entity that you don’t want to forget about when selecting what domain name your new website will be built upon.

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Title: What's in a domain name? August 12, 2008
Comment by Chris Desouza

Too much bullshit in the domaining world. And I mean too much. Too much talk to spark interest and inflate value to thetr own portfolio while looking to pay scrap values for valuable names.

Domainers, especially those who want attention all the time, need to put their mouth where their foot is or hands where their pockets are or whichever phrase goes with it.

Title: What's in a name August 11, 2008
Comment by Bill

I have been pondering the actual suitability of domain names for some time as a domainer, and the fact would seem to be that either the domain name is generally being better suited to the site as either directly relevant or even the opposite of what the public expect. This also brings on the question of hacked or conjoined domains, such as '', '', '', '', etc..

To the general domainers these are treated as jaundiced names, however, they do fit in to the publics perception of ready recognition! What's in a domain name, the answer is simple, money for those who develop such sites.



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