Web Services and Url Registration
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Neil Parnham July 26, 2007
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Choosing an appropriate domain name is very important. First and
foremost, when it comes to domain names, try to stay away from the
silly, stupid, ridiculous or clever. Keep your domain name simple and
make it something your customers can remember if they lose the link to
your business website.
Take note that, while your domain name on Geocities or AOL may seem
like the least expensive way to go, it may also get you dropped from
certain search engines. Some search engines ignore domain addresses
that reside on these ‘free servers’ or on the ‘cheap’ servers.
Even if your site is recognized and considered by search engines, a
professional domain name that uses your primary company name or
associated words is likely to get more attention and be considered as a
stable business by your prospective customers.
Purchasing domain names are not that expensive which cost about $100
and there are many companies that can register the name for you,
provided it is available and has not already been used by another
company.
Using one of your keywords in your domain name can increase your
score on some search engines. For example, solderingirons.com could be
more effective as Electric-soldering-irons.com, if that domain name was
available.
You might also choose to establish more than one domain name using
keywords and then link your ‘doorway’ domain sites to your primary
site. But you will have to pay for each of the domain name and also the
monthly hosting fees. It all depends on the type and size of your
business and your competition.
Keep in mind that some search engines disregard ‘doorway’ sites. So
put at least a page of content on the doorway site with some useful
information and then link it to your primary site. But don’t design it
as an empty page. The other reason being, you can have one, three,
five, or even more email addresses that all contain your business name,
and give your business a professional feel. When customers get emails
from [email protected] they feel as if they are dealing
with a stable, professional business operation.
No need for customers to understand how you manage all your email
boxes on your domain. They just need to feel your business is
dependable and reputable.
Written by http://www.diyconservatories-and-windows.co.uk/ |