Expired Domains Targeted Website Traffic
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Mike Freije June 21, 2006
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An average of 19,260 domain names expire every day. This number has
increased tremendously since the same time last year when expired
domain name figures were more like 1,200 daily. The expired domain name
market is becoming increasingly popular with webmasters, who are locked
in a fierce competition to stay one step ahead and get all the best
domain names. The question is why do webmasters find someone else's old
domain name so interesting?
What happens a lot of the time is people register a domain name, or
purchase it for a year, they develop a web site and advertise it, to
get targeted traffic. This takes a lot of time, money and effort, then
due to unfortunate circumstances they may forget to re-register their
domain, either they have lost interest, over looked a reminder that
domain renewal was due or changed their e-mail address during the year
that they used to register. Then just like that the domain name is up
for sale.
Because of this, the domain, or address that they have created and
all targeted traffic with the domain name becomes available for
purchase. Thousands of these expired domain names are available every
day. There are several tricks to knowing how to find these domain
names, and how to know which domain names are valuable and which are
not, and, most importantly, how to get to them first.
There are many benefits for picking up an expired domain name,
unlike a new domain name, the expired name already has traffic that can
come from search engine promotion, directories, forums, back links and
a whole host of other promotion methods. Webmasters are using this to
their advantage, either selling the domains for a profit, selling a web
site with traffic already entering the site, or use as valuable sub
domains for their own enterprise, thus increasing traffic to their own
sites.
Quite often webmasters will register with an online service that
notifies them daily of pending expiry of domain names, that will soon
be up for purchase. This can keep a web master that desired extra step
ahead of competitors. Competition for expired domain names, especially
one word, catchy .com names is fierce, as they are in high demand and
easy to remember, having most likely been around for a long time. So it
is not surprising that some of them can be very valuable, for instance,
a domain name could sell for $1M, yet it only costs $10 to re-register.
Benefits for acquiring an expired domain name are numerous,
depending on what you want to do with it. For a small sum of around
$10-$15 you have the potential of increasing traffic to your web site
instantly, saving you a considerable amount of time, money and bother.
It could be the cheapest targeted web site traffic around. |