Medical symptoms as domains


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Barry Goggin
October 06, 2008

Barry Goggin

This article originally appeared on:

http://www.predictivedomaining.com/2008/09/28/medical-symptoms-as-domains/

Barry Goggin has written 39 articles for DomainInformer.

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More and more people are getting medical information on the web. Surveys have suggested that at least 50% of patients are getting medical information from the web. Direct to consumer (DTC) advertising has been increasing on TV and on the Internet. These trends make for a nice business opportunity.

Medical Symptoms

So with this in mind, I sourced some lists of medical symptoms and ran these through for possible domain names. Some of the names that came up included:

Mild cough
Sexual symptoms
Bone thinning
Mental changes
Loss of speech

All of these were available as .com. I choose two: BoneThinning.com and SexualSymptoms.com.

BoneThinning.com

Osteoporosis is a disease where the density of minerals in bone is decreased. Most often this occurs in post-menopausal women. There are a variety of drugs for this condition including Fosamax from Merck. Fosamax sales totaled $3 billion in 2007 and much of it depends on educating the public and through DTC advertising. A common term for osteoporosis is bone thinning and so this should be a nice website for development on this topic.

Lets look outside prescription drugs, over the counter (OTC) drugs such as Tums or Oscal are marketed to those concerned about their calcium levels. Also the alternative medicine groups have not missed out on this lucrative market with many of their own natural remedies.

Finally pre-osteoporosis or osteopenia has been gathering more attention and more and more women are being diagnosed with osteopenia. This is an early condition where bone mineral density is lower than normal but not low enough to be classified as osteoporosis.

All of these conditions can be covered by Bone Thinning.

SexualSymptoms.com

Sexual symptoms covers a nice range of symptoms related to sexual problems and STDs etc. Viagra has become a household word and marriage therapy is common. Again careful development should take advantage of the large ad inventory though the challenge will be the high level of competition in this area.

Keyword Lists

I don’t brute-force keyword lists through domain checks much but once in a while it pays to try it. High ad inventory attracts developers and end user buyers especially since many of the attractive names are already taken. I have tried to walk you through the logic behind buying these domains and it is perhaps trumped by the most important rule of all: invest in what you know.