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Three ways your domain name can help you rank better in the search engines

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Neil M Hancock
May 20, 2009


Neil M Hancock

This article originally appeared on:

http://www.silverbean.co.uk/blog/three-ways-your-domain-name-can-help-you-rank-better-in-the-search-engines.aspx

Neil M Hancock is the Search Marketing Manager at Silverbean. If you have any questions or would like to discuss how Silverbean can help you achieve your marketing objectives through an SEO and Link Building campaign; please contact our resident SEO expert using one of the following.

Neil M Hancock has written 1 articles for DomainInformer.
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Are you using your domain to its maximum potential? Read Neil M Hancock’s tips on getting the most out of your domain names.

It is important when you are creating a new website that you choose a good domain name because your choice of name can have a positive effect on your future search rankings!

I am going to highlight below the three ways which you can improve your rankings by selecting a good domain name!

Including a keyword(s) in your domain name

Your domain name is considered when the search engines decide where to rank your website in their search results page. If you include keywords, (i.e. the main area of your business) in your domain name then it can help you rank better in the search engines for that keyword, as it helps to promote your website for the chosen keyword.

Need Proof?

Sainsbury’s purchased SainsburysKitchenAppliances.co.uk, if you search for ‘Kitchen Appliances’ in Google you will notice Sainsbury’s are in the number 3 position, compared to Amazon who are other 6th, and do not use a keyword rich domain.

Improve the quality of your incoming links

Links are a very important factor in determining where your site ranks in the search engines. The anchor text (the actual text used for the link), determines what keywords the link is promoting your website to the search engines for. Unfortunately many webmasters will just create a link using your domain name. Therefore by having a keyword rich domain, as mentioned in point 1, any incoming links to the domain will include your chosen keyword.

So using the Sainsbury’s example above, if I was to create a link to the website I would be including the keywords Kitchen Appliances in the link, this would help convince the search engines that the page is relevant for the search terms Kitchen Appliances. Yet all I have done is link through to their web address.

It’s a very clever way of getting people who only want to link to a web address of highlighting exactly what you do in the link without having to chase these people into changing the link text!

Register your domain for as long as possible!

When you are registering your domain name, register it for as long a period as possible! It will not cost you any more to sign up for a longer period, compared to renewing it each year. It also shows to the search engines that you are committed to the website and the domain. Many ‘spammers’ who use ‘throw away’ domains will only purchase the domain for one year to minimise costs on a domain they do not plan on using for longer than 12 months, or they think might get banned within 12 month.

Therefore only registering a domain name for one year potentially puts you in the same group as the ‘spammers’, which will have a negative affect on your website!

Caution

A few words of caution before you go off and research your perfect domain;

Make the domain name easy to remember, and do not use more than two hyphens (-). If you sell goods/services in many different areas try and find a domain that can sum up the whole company, or you might find it difficult to expand the business into different areas.

You do not need to purchase hundreds of domains that you think could be useful, as each domain needs to have unique content, and needs to be managed separately

Finally make sure you read and then re-read your domain name choice, do not do what some unfortunate companies did and get a domain name that can be interpreted differently, like The Therapist Finder’s website www.therapistfinder.co.uk (some people read this as ‘The Rapist Finder’) or a company called Pen Island www.penisland.com (who’s domain name appears to look like ‘Penis Land’)

In Summary

Think very long and hard about your domain name, it shouldn’t just be a quick purchase! A good domain name can dramatically help your business grow online. Use keywords, where appropriate, in your domain names and read and re-read your domain names, don’t get caught out with an embarrassing domain name!

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Submit Your Articles or Press ReleaseAdd comment (Comments: 1)  
Title: good domain name through Search Engine page rank May 20, 2009
Comment by good domain name

Nice site! Iam amazed with the strong and confidential support, for making it more popular site.
Wow! its really amazing, love visiting this site more often.

http://www.findandbuydomain.com



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