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Crucial Steps and Factors to Consider in Keyword Research

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Michael Seguda
February 13, 2017

Michael Seguda

Michael Seguda is a Search Engine Optimization expert working with the Amazon international sales teams. Check out Amazon Merchant Words and Keyword Product Research Tools for more on keyword research strategies.

Michael Seguda has written 1 articles for DomainInformer.
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Would you like to leave a mark in the online marketing scene using your websites? Then you have to do one important thing; get the right keywords. You cannot create or leave a mark online without effective keyword research and SEO strategies!

Keywords play a big role in matching your website’s content with the needs of your target market. The keywords and phrases should be targeted to the right traffic for your website’s ranking to improve.

So, which are the steps and considerations to keep in mind during the keyword research process?

1. Create an initial list of keywords

The best way to do this is by standing on the other side of the fence. What would you be looking for if you were the website visitor? Which words would you type into your browser’s search box? Do you have those words and phrases?

 You must realize that most of those words and phrases will seem unintelligible at first, but that is the first step to finding the best keywords. If you feel stuck, just find words with the guidance of the how, what, why, where, and when. These generate the best potential for keywords.

2. Go to the keyword research tool

This is where all the fun and the strain of the keyword research process goes into. To get started, find the best keyword research tool. The market is filled with these. The most common research tools include Google Keyword Planner, Moz Keyword Explorer, Ubersuggest, 7search, Google Autosuggest, Google Trends, and the Amazon Merchant Words and Keyword Product Research Tools.

Any of these tools will guide the keyword sorting process based on the words’ search volume, the relevance, the competitiveness, and the demand.

3. Refine your list

The keyword research tool will yield a big number of keywords. You must refine that shortlist. Refining is simplified by the keyword suggestion tools often found within the keyword research tools. The suggestion tool gives insights into the targeted viewership and the words that can be added or subtracted from the phrases.

4. Use broad keywords cautiously

Semantics and specificity play a big role here. You must use specific rather than ambiguous words to reach that target market. Otherwise, your keywords will get to the wrong audience. If the word you have to use for your product feels general, make it more specific by including your store’s exact geographical location.

5. Have different keywords for the different categories.

For the different categories of goods and services, have unique keywords to fully represent and sell all that is under your roof. This sounds tedious, doesn’t it? Fortunately, this hardwork increases your chances of attracting and reaching out to your targeted niche audience.

6. Maximize long-tail keywords

Though less common compared to keywords, long-tails are effective in reaching that buyer looking for something specific. Long-tails target such specific audiences. This makes them very effective. Use of long-tails in blog postsincreases ranking on search engine result pages.

Great keywords generated through extensive and comprehensive keyword research represent the heart of successful and audacious internet marketing. Remember to walk in your target customers’ many shoes before putting out keywords.

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