7 Tips To Select A Great Domain Name
January 02, 2018
Choosing a domain name might seem like a minor thing, but it’s an important part of establishing your online presence. Here are seven tips to help you choose the right domain name for our company. How does your domain stack up against this criteria?
The domain name that you choose to use will have a significant impact on the success of your website and business. Make sure that, you take time and think about the most appropriate domain name that will suit your niche. Below are some tips to guide you when choosing your domain name. At technotup.com we tell you easy tips to select a great domain name.
#1 Easy to Say
Imagine a hypothetical domain of http://premium-dog-house-builders.com/; you can’t just say “premium dog house builders dot com”, because then your customer will go to http://premiumdoghousebuilders.com/, which is a completely different address. You would have to say “hyphen” in between each word, which doesn’t sound very good.
Additionally, your name should flow easily when spoken aloud. If it doesn’t sound good or is difficult to say, ditch it.
#2 Easy to Understand Over the Radio or Phone
This is similar to the first tip. You have to take into account how the name sounds as you say it, and there has to be no room for misunderstanding your name when it’s heard.
#3 Easy to Spell
If you’re telling someone your domain name, you don’t want to choose words that they will have difficulty spelling. Stick to words that are commonly used, short and easy to understand. This will also help you achieve the first two tips.
Additionally, you'll also want to be sure you've spelt your address correctly when you register it. Spelling mistakes will hurt your image and make it more difficult to find your website.
#4 Easy to Type
Avoid mixing in numbers, hyphens or anything odd that will cause your user to have to look at the keyboard. Don't make your customer frustrated before they've even gotten to the website.
#5 Easy to Read in Print and Online Ads
Your reader shouldn't be struggling to make sense of your domain. Your business only needs one domain per region, so don't go overboard and try to register all the possible domains you can. Choose one and stick with it, unless you're planning on offering your services to more than one location (such as US vs. the UK).
#6 Easy to Read in the Address Bar
You need to stick to top-level domains such as .com, .co.uk, .net, and .org. The best choice will always be .com or .co.uk, since these are the most common domain you will find, and the first one users try if they can't remember what it should be.
#7 Easy to Remember
If you follow the other rules, this one will be a snap. Stick to top-level domains that are easy to say and read. Otherwise, you'll see that your customers have trouble finding your website.
2) Keep It Short
Make sure that the length of your domain name is reasonable. It should be short and memorable. Experts say that your domain name needs to be less than 15 characters. A longer domain name is harder for people to remember. When the domain name is long, users are more likely going to enter typos hence you may end up losing traffic to your site.
3)Avoid Using Hyphens and Numbers
Hyphens should never be part of your domain name. In most cases, hyphens indicate spam domains that shouldn’t be trusted. Nobody will want to give such an impression to their potential visitors. Domain names that contain hyphens are also prone to typos.
4) It Should Be Unique and Easy to Brand
Your domain name should be unique so that your website can stand out in your target audience’s minds. Before you settle on a particular domain name, research other sites in your niche and find out the kind of domain names that they are using.
You don’t want to get accused of copying a trademarked name or a private domain name. The domain name that you settle for needs to be unique, memorable, and catchy.
5) Your Domain name Should Be easy To Pronounce and Spell
Your domain name should be easy to share both verbally and in writing. Make it easy to pronounce and easy to spell.
6) Try to Use Keywords
Try as much as possible to use at least one of your keywords in the domain name you choose. Compile a list of your top keywords and try adding prefixes and suffixes to them to see if you can invent a good domain name. Play around with your keywords until the time you find a good match that can become your domain name.
Only include keywords that people are most likely going to enter into the search engine when looking for particular products or services. For example, if you are in the door repair business, you could use Doorrepair.com as your domain name.
7) The Domain Name Extension Also Matters
Domain name extensions are the last part of any domain name such as .com, .edu, .org e.t.c. Some of these extensions have specific uses that may not work for you. The most popular and generic extension is the .com.
However, getting a short, precise and memorable domain with the .com extension may be difficult since the extension has been in use for a long time.