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Ideas For Giving Your Small Business A Greater Presence Online

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April 13, 2018

Elena has written 11 articles for DomainInformer.
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Starting a business is no easy feat, and you’ve probably been busy dealing with a lot of odds and ends as you get up and running. As soon as you have a little free time you may sit back and realize you feel in the dark about how to get your business online.

Maybe you’ve been taking a more grassroots approach, and it’s not working for you or you want to know what all buzz is about regarding how to market a business on the Internet. Now is a great time to learn more and familiarize yourself will all there is to know about giving your small business a more prominent presence in the online space.

Launch Social Media Pages

Just about everyone is on social media these days, and your company should be too. Many consumers want to check out a business first before they make a purchase or simply want to engage and learn more about you through this online medium. Launch social media pages on the platforms where your target audience is spending time and post relevant and engaging content that they’ll find interesting.

Focus on your Website

A business website is a great place to start if you’re looking to get your products and services online and notify customers what you’re all about. If you don’t know what you’re doing or where to start, then check out great website design companies that are experts in this area and can get you up and running in no time. They’ll have good advice related to design and SEO components, which will make sure your website is getting noticed by the right people. 

Start A Blog

In addition to a well-functioning website, you should also consider starting a blog and offering consumers tips and advice on various topics related to your business. They’ll appreciate this free information and you giving valuable knowledge to them on a regular basis with no strings attached. It’s good practice to hire someone to manage the blog, so you’re posting highly relevant content consistently enough and including details like images and appropriate links. It’s also not a bad idea to invite guest bloggers to share their viewpoints once in a while.

Advertise Online

Include a line item for online advertising in your budget and test out the waters to see what kind of return you experience. There are all sorts of options for you to give a try and you can measure results and move forward with what’s working the best. Make it a point to have a consistent brand voice across various campaigns and channels. Also, do your homework to research more about your target audience and where you can find them before launching your ads.


Having the goal to get your business online more is an excellent one to set. If you go about it the right way, you’ll likely experience moving results that will bring in more customers and help you increase your sales. Be prepared to do a lot of testing and experimenting before finding a formula that’s going to be consistently successful. 

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