The ultimate guide to understanding some of the core elements of digital marketing	1.7/5.0 (3 votes total) Rate: Select 1 - Terrible 2 - Poor 3 - Average 4 - Good 5 - Outstanding
Charlie Brown April 16, 2018

The digital platforms of the internet have become the most trusted source of information when it comes to making purchasing decisions. As 81% people conduct pre-purchase researches, marketers are keen to exploit the digital marketing space in the best possible manner.  To succeed in marketing, you have to deliver the right message at the right time, and there is nothing better than digital marketing to accomplish the task.  How much a marketer can attract and retain consumers decides the outcome of the marketing campaign.  It becomes imperative that SEO alone is not enough to survive the intense competition. You must have a strong digital marketing strategy in place that apart from SEO comprises of several inbound and outbound marketing techniques.

The portfolio of Digital marketing

Digital marketing is a conglomeration of different methods of online marketing.   According to the professionals at Eterpro in Orlando, from SEO to E-mail marketing and from social media marketing to content marketing including paid advertisements constitute the portfolio of digital marketing.  Having a good understanding of marketing is essential for getting a grasp of digital marketing that uses the basic tenets of marketing in different forms.  It would help to build a digital marketing strategy that consists of identifying the marketing goals, knowing the target market and the audience and identify the place where the market is. If Instagram or Pinterestwere the places that the audience frequents, the market would be there only. On the pillars of the three parameters, you can build the superstructure of the strategy. 

We will now have a look at the key components of the digital marketing strategy.

Create a compelling website

The online entity of your business begins with a compelling site that launches your business on the internet.  For availing any digital marketing channel, it is mandatory that you have a website. It is the only way to connect with prospects comfortable in using the internet for their buying needs. You can interact with them closely, tell about your business and products, and gain their trust as a credible source for providing materials or services they need.  Create a website that has professional elements built into the design, has attractive looks and high functionality and easy to navigate. Make it as much user-friendly as possible and ensure that it is mobile friendly too. Since the majority searches happen on mobile devices, you must use responsive design for the website.  

Search Engine Optimization

Create a strategy for search engine optimization because the internet marketing moves on searches.  With the target of appearing on the first page of the SERP, optimize the website both on page and off page so that it remains highly visible and attracts search engines.  The higher you rank in search results better are the prospects of the business, and it all depends on how well you optimize the website.  Searchers focused on the upper half of the first page of the search results, and if your website happens to rank beyond it, you are heavily losing on traffic.  Make use of keyword-targeted content with a good title, complete with headings, subheadings, Meta descriptions, image descriptions, tags, etc. Taking help fromEterpro in Orlando can make the task easy because experienced specialists only can do complete justice to the job.

Social media marketing

Use the social media channels to propagate the website for marketing gains. No marketing plan can be complete today without including the social media that has immense powers in popularizing sites and driving traffic to it.  While it is better to avail as many channels as possible, emphasize those channels where the majority of the audience exists. It is pointless to focus on channels that do not have enough audience in your niche. The response from the social media gives real-time insights about the highs and lows of the campaign so that you can take corrective action on an ongoing basis.

E-Mail marketing

 Creating one on one interaction with customers is possible by using E-mail marketing.  It provides a channel for receiving customer feedback and helps to convey more details of products and services to them. When done correctly, E-Mail marketing provides good returns in digital marketing.

Content marketing

Proper content is essential for building brand awareness and taking the products and services to the doorsteps of customers. Content helps to build a relationship with customers who start looking upon you with respect and reverence as you can establish your authority and leadership in the field.  Regular posting of fresh, optimized content increases traffic and helps to improve search rankings.

Paid advertisements on the internet is another way to break into the top ranks in marketing that provides quick results. You can either try out all the methods or stick to a selected few depending on how you create the digital marketing strategy.

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