Have you ever typed the wrong URL?
Those words that you type in the url field that are not typed correctly are making companies millions.
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March 06, 2008
John Fagan, Jr is one that likes to have everything in order. First
things first Alpha and Omega. I put God first and formost. He is the
center of my family (four boys and a wonderful wife Tammie). As for me
and my house we will serve the Lord. That is my true motto. Please pray
for our pastors, leaders, military men and women, and also all of our
public servants. God Bless each and everyone and have a blessed day and
has written 1 articles for DomainInformer.
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This new form of advertising is turning into a booming business that
some say is cluttering the Internet and could be violating trademark
rules. It also has sparked a speculative frenzy of investment in domain
names, pushing the value of some beyond the $1 million mark. Google
specifically bars Web addresses that infringe on trademarks from using
its ad network, but a review of placeholder Web sites that result from
misspelled domain names of well-known companies found that many of the
ads on those pages come directly from Google. "It seems very hard to
reconcile Google's support of this activity with their "Do No Evil"
motto," Google is defending its business practices, saying that it
removes participating sites from its ad network if a trademark owner
complains that those sites are confusingly similar even though close
misspellings don't necessarily prove that a legal infringement has
occurred. Unless it is confusing to somebody, trademark law doesn't
The Silicon Valley search giant is the largest but not the
only ad network showing ads on placeholder Web pages Yahoo and
Australian firm Dark Blue Sea run similar services.
This form of online advertising relies on "type-in traffic," the
users who type the information they're looking for directly into the
address bar of the Web browser instead of using a search engine to
scour the Web. Industry analysts estimate that roughly 15 percent of
all Web traffic originates this way. That has created a demand for a
practice known as "domain parking," which involves owners of a domain
name "parking" that name with a firm that creates placeholder pages and
then invites Google or other Internet ad networks to fill them with
ads. When Web surfers arrive at those sites and click on those ads,
Google and Yahoo get paid by the advertisers for that click and share
their revenue with the owners of the domain names.
Opinion is split on whether these type of ad pages are good or bad.
Some say they are nothing more than junk pages that frustrate people.
But others, including those who speculate on potential traffic of a
specific domain name, argue that the pages are helping people find
information related to what they're looking for. We want those pages to
function as alternatives to search engines,a large parking service that
manages more than 1 million unused addresses placed with the Google ad
network. The parked ad pages are mostly unattractive, but Sedo, Google
and Yahoo have all said that they are working to improve them by adding
more information. In most cases, it's the parking service that handles
the creation of the ad sites. The practice has sparked a speculative
scramble to register unused names and test their ad potential. Many
investors enter the names in Google's ad program for a quick test and
quickly drop those that don't yield enough clicks to cover the domain
registration fee. Of the 30 million dot-com names registered worldwide
last month, more than 90 percent were dropped, according to domain name
registrar GoDaddy.com. As a whole, the Internet has only 54 million
active .com and .net addresses, according to VeriSign Inc.