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Using Content To Generate Targeted Website Traffic

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Paul Wolbers
March 20, 2007

Paul Wolbers
Paul Wolbers is a Search Engine Marketer and the President of Magnum Online, a private affiliate marketing company. Visit his Online Business and Search Engine Marketing Blog.
Paul Wolbers has written 3 articles for DomainInformer.
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Good content is vitally important and valuable to your online business. In fact, content can do more to help build your business and increase your profits than just about any other resource.

Here are a few great ways content can help build your traffic and increase your subscribers right away…

First, boost your search engine ranking and daily visitor count by writing and posting information rich articles on your website. For example, if your business involves products or services related to fitness, posting fitness related articles will attract highly targeted visitors on a regular basis.

Second, you may generate up to triple the number of newsletter subscribers by simply offering content in the form of "special reports" or manuals as bonuses for subscribing to your publication. People love freebies, so give them what they want and watch as your results increase.

Third, create automated cash flow by using quality content to create several email training ‘courses' with related website or affiliate links "sprinkled" throughout. Use an autoresponder service to automate the delivery of your training course. These training courses can serve as excellent bonus offers for your current newsletter subscribers. One of the most important keys to a successful online business is building a good relationship with your subscribers.

Sending informative content to your list on a regular basis will establish you as an expert on your topic of business and help you gain the trust of your subscribers. Just make sure that you never take advantage of the relationship you develop with your subscribers. Offer them only products or services of high quality.

Another great way to generate free traffic is by submitting articles to content-hungry website and newsletter publishers with your resource box attached. A resource box is nothing more than a little 3-6 line "bio" about you and/or your web-site - including a link to your site, much like you see at the end of several posts in Dan Lok's Mastermind Forum.

When submitting or offering your articles for reprint, make sure to specify that each article is to be reprinted "as is" with your resource box attached.

Just one article can go a long way toward generating free website traffic. Imagine your article being sent out to a newsletter subscriber base of 100,000 - many of whom will be reading your resource box at the end and clicking on your URL to learn more about what you have to offer.

So there's a few ideas for you to use to increase your website traffic exponentially with the help of good content.

With the declining effectiveness of many outdated online advertising methods, content is only strengthening its position as the ultimate technique to generating unlimited traffic, subscribers, and customers.

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