10 Ways To Ruin Your Online Business with an Inferior Domain Name
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July 12, 2004
Since every website needs a name, Dr. Steve Baba has written
a free ebook that explains how to select domain names, which is free at
www.seemly.com. Below are the top ten most common mistakes.
1. Buy a .net instead of a .com, and send 10% of your repeat customers to your competitor who owns the .com.
2. Use a number in your domain name, such as 1Widgets.com, but not own the spelled OneWidgets.com.
Since you are a great company, expect customers to remember a long
domain name such as WorldsGreatestComputerCompany.com. This is also
using a tag line as a name.
4. Give customers
two opportunities to forget your name. Expect your customers to
remember your company name, "World's Greatest Computer Company," and
also expect customers to remember that your website is your initials
5. Admire a famous company or a
clever name, such as eBay, by using a slightly different name. Spend
your startup capital and time on a trademark legal battle.
Make up a new word, such as Viagra, but don't spend millions on
marketing to make the new word a household word, and expect your
customers to remember the new coined word anyway.
Assume a name that worked for your brick-and-mortar store will also
work just as well for your online store, when most customers remembered
your brick-and-mortar store by your location, (the bike store at the
8. Make customers think if
your website is Widget.com (singular) or Widgets.com (plural) and send
those who guess wrong to your competition.
Choose a name with dashes, such as Great-Widgets.com, and expect
customers to remember that you have the dashes, while your competition,
GreatWidgets.com, does not.
10. Choose a
popular word such as "American" in AmericanWidgets.com and wait for one
or more of the 10,000 other companies named American to sue you for
The recently updated ebook on domain names is available at www.seemly.com for free.
No registration is required.
The ebook is a PDF file of approximately 250K.
The free ebook is advertising supported.