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3 Ways to Know If An SEO Company Is A Good Match For Your Business

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Jenna Cyprus
August 07, 2018


Jenna Cyprus
Jenna Cyprus has written 2 articles for DomainInformer.
View all articles by Jenna Cyprus...

If you have a business, you’ve likely at least heard about the concept of SEO and online marketing. However, when you have your entire business to run or are focused on other aspects of your company, it can be a challenge to find the time to learn how to be doing your own online marketing work, including SEO. Luckily, there are tons of people and organizations out there who can help you out in this arena. The only problem with this is wading through all the losers until you can find the winner of your company’s business. So to help you through this process, here are three ways you can know if an SEO company is a good match for your business.

 

Don’t Make The Most Common Mistakes

On your search for a quality, reliable, trustworthy SEO company to help take your business to the next level, you might find yourself falling for some of the more common mistakes or pitfalls in picking the best SEO company for you. According to Rand Fishkin, a contributor to Moz.com, too many businesses trust Google to filter out the best choices, rely too heavily on “Top SEO” lists, and fall for an SEO company’s claims that they have some type of proprietary information to help their clients succeed. So rather than relying on search engines or other website to do all the research for you, take control of the situation and learn from yourself about some of the SEO companies vying for your business.

 

Match Your Needs With Their Expertise

One of the most important factors in picking the right SEO company to work with your business to matching what you need with what that company specializes in. But in order to do this, you first need to narrow down what exactly you’re wanting an SEO company to help you with. According to Kristopher Jones, a contributor to Forbes.com, some SEO companies are experts in website redesign, mobile optimization, content marketing, local businesses and more. By deciding which couple of areas you need the most help with and finding SEO companies that specialize in those areas, you’ll be more likely to strike a great match with them.

 

Consultants Versus Firms

When you’re needing help with your SEO or online marketing, there are so many options out there for you to take advantage of. In general, you’re going to want to decide if you want to work with a consultant or an SEO firm. According to Issie Lapowsky, a contributor to Inc.com, consultants will usually offer fewer services as a smaller price point, which could make them great for smaller businesses with fewer needs. If you have a big budget and a big website that needs a lot of hands-on help, choosing a firm might be better for you because they often have bigger teams to pitch in.

 

If you’re needing some SEO help, consider using the tips mentioned above to help you make this all-important choice for your business.

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