Why El Cheapo Domains Will Cost You Money
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Niall Roche May 15, 2006
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Niall Roche |
This article was written by Niall Roche and provided courtesy of
www.domaintutor.info. This website has lots of informative and useful
articles on the topic of web domains. |
Niall Roche
has written 1 articles for DomainInformer. |
View all articles by Niall Roche... |
You want your own online business? Good because it's one of the most
fun things you can do with your spare time and can be very profitable.
Remember that just because it's an online business doesn't mean that
you should treat it with any less professionalism or seriousness than
you do your daytime job.
Why? Simply because when you run an online business it's a serious
business. Well it should be taken seriously if you want to make serious
money.
One of the most important aspects of any online business is the
domain name. This is where the vast majority of new online
entrepreneurs make their first big mistake - they choose one of those
free domain name providers to represent their business online. This is
a critical mistake.
Let's say you're starting a computer repair business. Which one of the following domains looks better:
'www.computerfixer.com'
or;
'computerfixer.freehosting.com'
The truth of the matter is that computerfixer.com is a top level
domain and computerfixer.freehosting.com is a sub-domain. These free
domain providers would have you believe that their cheapo subdomain is
as good as a top level domain - this simply isn't so.
Online shoppers expect your online business to be located on a top
level domain. If they find your website on one of these cheap or free
domain services you've just lost 50% of your potential customers.
They'll click back and look at the next search result in Google, Yahoo
or MSN.
Free domains make you look cheap, show that you don't want to invest
in your business, that you don't take your customers seriously, look
terrible on business cards and make you look like an amateur. There
aren't any benefits to cutting corners on your domain name.
A domain name costs, at most, $15 per year. That's 4 cents per day.
If your business can't afford this then you really shouldn't be running
an online business at all. |