Domain Parking Business Takes a Bad Turn
March 31, 2008
It is not a secret that domain parking was a lucrative
business. Until recently, a number of companies made good earnings on it. In
the last few months, ad providers changed the rules and the situation for
domain parking rapidly took a bad turn. Domain name parking has become less
In February, Yahoo notified its advertising partners that it
would not accept “arbitrage” traffic any longer. Much of the arbitrage was
between ads on Google sent to landing pages with Yahoo ads. Thus the new policy
affected those that park domains on a Google feed and those that have Google
AdSense on their site.
Ask.com also caused damages to the parking companies when it
terminated syndicating its Google advertising feed.
In early March, new feature added in Google AdWord makes it
possible for advertisers to exclude ads from appearing on domain parking sites.
Needless to say, that this influence parking domains on any of Google’s ad
feeds, no matter if it comes to a “search” feed or “content” feed.
How does the domain parking work? Domain owners that possess
huge amounts of temporary or “parked” web sites buy clicks on any of the search
engines and thus bring keyword search results to their pages. They benefit from
visitors’ clicking on parking ads without offering real content for the web
ad providers changed the rules, this bad practice has been reduced. And this is
quite reasonable. If you want to generate revenue, you should put serious
efforts on developing your site in order to get traffic and get into search
engine. It is fairly for all internet users and domain owners who contribute
for the quality and value of internet.
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