Domainers need more creative platforms
April 21, 2008
Domainers and parking companies will have to explore new
avenues if they want to easily adapt in the changing conditions. There is no doubt that the demand for profitable alternatives to traditional domain parking is increasing.
Recently, Yahoo started testing Google’s AdSense for Search
service, which delivers relevant ads alongside Yahoo's own natural search
results. The test is projected to continue two weeks involving 3% of Yahoo's
Web search queries.
If this test grows into an advertising pact, then there might
be seriously consequences for domain industry. At the moment, Domain monetization
options are basically limited to working with Google and Yahoo! Moreover, most
of the major parking companies use a Yahoo ad feed. What will happen if Yahoo
starts relying on Google?
Yahoo’s test might be considered as a warning for parking
companies. It won't be enough for domainers to rely only on getting passive income
from some good parked domains in the future, anyway.
“The current parking platforms are flat and domainers need
more creative tools and parking services. There are many new multimedia and
interactive features that domainers haven’t tapped into yet.”, said Michelle
Miller, founder and CEO of WebVerb.com.
As domain owners with minimal returns on traditionally parked sites seek better paying options, parking companies need to develop flexible domain platforms that will strengthen
the value of domain names beyond simple PPC. Many individual domainers can’t
afford building complex domain platform due to the development and maintenance of
domain require considerable time and resource.
On the other hand, a good alternative for increasing the value of domain owners' portfolios remains web development
of domain names. The advantages of web develepment are great potential profit
and great sale price. Experts advise before buying a
domain to have a business plan for it how to develop the name
having real content, compelling information, and the most relevant advertisers.
Regardless of whether it is a new one or existing domain, when add value by
developing it, domainer will be able to either keep it to generate revenue or
sell it for better price.
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