Showcase.pro Puts Spotlight on Certified Public Accountants

By Derek Iwasiuk
DomainInformer.com
August 10, 2005

CPAs Use .Pro Domain for Branding and Internet Marketing: 'Registering a .pro address has allowed us to distinguish ourselves from competitors.'

Showcase.pro this month highlights .pro websites owned by Certified Public Accountants (CPAs). CPAs are using .pro for distinctive branding and search engine marketing, providing a competitive edge over other professional service firms.

"Registering a .pro address has allowed us to distinguish ourselves from competitors," says Victoria Sewell, one of the principals of Sewell & Sewell, P.C. "With a cpa.pro domain name, we can instantly communicate our line of business. The address is short and easy to remember."

CPAs can choose from a CPA-branded address, available only to licensed CPA's, such as www.sewell.cpa.pro, or from the generic .pro address, ideal for search engine marketing to specific markets, such as www.1040.pro.

"Search engine optimization is the most effective form of marketing on the internet today," says Martin Sinclair of Sinclair Associates. By registering tax-related keywords that our clients are likely to search for, such as www.1040.pro, we advertise ourselves directly to our target customers."

"Even with an unusual name like Durio, it was hard to find us on search engines like Google," says Patrick Durio of Durio & Company. But a Google search for "durio cpa" makes our .pro domain the first hit on the search results."

"A .pro address is perfect for branding a Professional Service firm," says Tom Barrett, President of EnCirca, sponsor of Showcase.pro.

"Professionals can also use .pro to secure targeted search engine keywords for their internet marketing and search engine optimization (SEO) programs. For example, a CPA in Indiana might register 'indiana-accountant.pro' and 'indiana-taxes.pro' to reach their target customers."