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News by Introduces New Service to Provide Anonymity to Users Seeking to Protect Personal Information


By Derek Iwasiuk
March 06, 2006, Inc., a leading provider of global domain name registration and Web business services, today introduced its latest Web service offering, known as r.Protect(TM), designed to safeguard users from revealing their private information online. Many first-time domain name registrants do not realize the personal information used to register their Web site becomes publicly available through the WHOIS domain lookup database. For those small business owners who do not have a physical business address, their name, email, personal home address and phone number become available to anyone browsing the Internet and interested in learning more about the site owner. The WHOIS database is also mined by telemarketing companies who add unsuspecting registrants to their call lists. helps address this issue by directing telemarketers to use email or postal mail for their inquiries, instead of phone calls.'s r.Protect solution provides complete anonymity for its users. For those using r.Protect, a review of the WHOIS database on their account would yield an anonymous registrant; replacing the registrant's own name. In addition, an r.Protect physical address to which mail can be sent; a phone number; and a generic, unique and revolving email address that filters spam emails would also be included in the registrant's WHOIS database record. The r.Protect service will then forward all certified and overnight mail, but will remove general junk mail solicitations.

"Recent studies have shown that millions of people are vulnerable to identity theft each year and our goal is to reduce that vulnerability for our customers," noted Monica Hodges, general manager of Retail at "With all of the uncertainties of operating in an online environment including phishing, spamming and malware, we want to ensure our customers have access to the highest levels of security and privacy. This is another instance in which our premier customer service helps customers through every step of their online experience."

Specific benefits of the service allow users to:

-- Keep their name, address and phone number private

-- Avoid unwanted spam messages with generic email addresses that pass through virus and spam filters before being forwarded for review

-- Cut down on junk mail sent to a home or business address

-- Stop data miners from exploiting personal data

-- Put a halt to unwanted phone solicitations

-- Maintain control while protecting their identity

Long-time customer and personal fitness trainer Gina Jackson expressed her desire for the product. "Since I run my business out of my home I was sure to sign up for r.Protect once it became available through I'd prefer not to provide my personal and private information to anyone who chose to peruse a public database. When I signed up the experience was very simple, clean and to the point. I finished in minutes and gained peace of mind." monitors the use of private domain registration accounts and will shut down offenders who abuse this service.

To learn more about's r.Protect package, please go to or call 1-888-REGISTER today.

About, Inc. is a leading provider of global domain name registration and Internet services for businesses and consumers that wish to have a unique address and branded identity on the Internet. With approximately three million domain names under management, has built a brand based on high-quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telcos and other online businesses.'s call center was certified in 2005 by J.D. Power and Associates for providing "an outstanding customer experience." The company was founded in 1994 and is based in New York. To experience the difference in customer service, call toll-free 1-888-REGISTER or visit the company online at (

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