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auDA Seeks Public’s Opinion on Domain Monetisation


By Derek Iwasiuk
March 23, 2006

.au Domain Administration (auDA), the .au domain name administrator, today announced the release of an issues paper that asks for public comment on whether or not domain monetisation should be included within the meaning of auDA’s "close and substantial connection" rule.

Chris Disspain, CEO of auDA said, "It has come to our attention that some registrants of .au domain names have been using the ‘close and substantial connection’ rule to register large numbers of domain names apparently for the primary purpose of domain monetisation."

"While we are not opposed to domain monetisation per se, we would like to know whether the Internet using public would like this practice to take place under the .au domain name system."

What is domain monetisation?

Domain monetisation is the practice of registering large numbers of domain names for the primary purpose of capturing as much web traffic as possible to maximise advertising revenue.

"The domain monetisation business model is based on generating small amounts of revenue from large numbers of domain names," Mr Disspain said.

"The practice is becoming particularly common amongst registrants of .com and .net domain names.

This is because unlike .au domain names there are no policy rules limiting the number and type of .com and .net domain names a single registrant can register."

The question being asked by the issues paper is whether it should be acceptable under the "close and substantial connection" rule to register domain names for the primary purpose of domain monetisation.

The issues paper can be downloaded at and public comment must be received no later than Friday 21 April 2006.

About auDA

.au Domain Administration Ltd (auDA) is an Australian not-for-profit company vested with the responsibility of operating the .au domain for the benefit of all stakeholders.

In its role as manager of the .au domain, auDA carries out the following functions:

  • develop and implement domain name policy
  • license 2LD registry operators
  • accredit and license registrars
  • implement consumer safeguards
  • facilitate .au Dispute Resolution Policy
  • represent .au at ICANN and other international fora.



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