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MarkMonitor to Provide Global Online Brand Protection to BBC Technology Direction


More Than 4000 Global Internet Domains to Be Consolidated and Protected Under One Umbrella

By Derek Iwasiuk
April 12, 2006

MarkMonitor(R), the leader in online corporate identity protection, today announced that BBC Technology Direction, has selected MarkMonitor following an EU Procurement Process to provide online brand protection to over 4,000 Internet domains. As part of its three year contract, MarkMonitor will consolidate all of the BBC's online brand domains, including programming, TV channels, magazines, books and videos under one umbrella and enforce online protection of those brands on a global scale via its Brand Protection(TM) solution.

As one of the largest corporate domain registrars in the world, MarkMonitor has the capacity to locate, acquire and manage proactive and defensive domain portfolios in 220 countries and offers a highly-sophisticated Brand Protection solution that will detect and respond to corporate brand, name or logo abuse anywhere on the Internet. With years of international and domestic domain registration expertise, MarkMonitor is strategically positioned to protect its clients' global brands. Multilingual client service managers with a thorough understanding of country-specific regulations leverage sophisticated MarkMonitor technologies to acquire, register, and protect global domain portfolios. Clear and well-communicated domain portfolio policies allow control of the proliferation of domain registrations across departments, divisions, and subsidiaries, while MarkMonitor's Brand Protection combats brand abuse across the entire Internet.

"We are delighted that BBC Technology Direction has selected MarkMonitor to centralize the management of its domain portfolio and to provide online protection for its brands on a global scale," said Mark Shull, CEO of MarkMonitor. "MarkMonitor's proven track record of providing easy, rapid and seamless domain consolidation for Global 2000 clients will help to ensure that the process will be smooth and painless."

About BBC Technology Direction

BBC Technology Direction is a global operation within the BBC that aims to identify the technology requirements for the Corporation now and in the future. The division is accountable for both delivering best technology practice across the BBC, and reducing the cost of production processes, along with creating and delivering the technical innovations that make the BBC a world leading broadcaster. The division is lead by John Varney, CTO, BBC and a Head of Technology (HoT) for each division in the BBC. For more on BBC, please refer to

About MarkMonitor

MarkMonitor is the global leader in delivering comprehensive online corporate identity protection services, with a focus on Making the Internet Safe for Business(TM). MarkMonitor's integrated Brand and Fraud Protection platform provides full life-cycle management, including early warning, real-time detection, and investigation and response, to a wide and growing list of identity-based online security problems faced by corporations today. These solutions are enabled by a comprehensive brand and fraud intelligence network that monitors for inappropriate or fraudulent use of a corporate name or identity anywhere in the Internet, including web sites, search engines, major email systems, domain name systems, registries, message boards, blogs, chat rooms, and auctions. For more on MarkMonitor, please refer to

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