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By Derek Iwasiuk
April 26, 2006

The Pearl Street Mall is a premiere tourist attraction in the city of Boulder, Colorado and now prime cyberspace real estate and the feature of a live auction for the ownership of the domain name The auction ends April 27 at 10 p.m. Bids are being accepted by email at

“We are pleased to be able to sponsor the auction,” said Rever Thabiti, Sr. Vice President, Sales and Marketing of “The buyer of could choose to develop the site into a full blown cyber destination spot that influences the direction of business traffic from a global stage to the mall vendors or as an enhanced partner to the more than 4 city blocks of restaurants, shops and vendors that operate under the umbrella as ‘The Pearl Street Mall.” Thabiti added, “Of course the other option is to just hold onto the domain name as an investment.”

Trends support the investment opportunity of relevant domain names. According to; recently sold for $14M, sold for $7.5M, sold for $5M, sold for $1,030,000 and sold for $835,000. The opening bid for starts at $5,000.

“As the 2nd wealthiest city per capita in Colorado behind Aspen, a 'Dot Com' associated with a trendy destination in Boulder holds a huge investment opportunity on all levels, ” said Robert Lewis of Lewis Web Optimization Tools, Tampa, Fl. “Initially, people choose a website name, then began the journey to make the name known. To say it is important to buy domain name that is already associated with something of value, like the Pearl Street Mall, is not only a huge understatement, but also something that is getting harder and harder to do…Most domain names of value are not even available at any price." Lewis added, “It is any ones’ game right now to see who has the foresight to see the immediate and long term value of ‘’

Email bids will be accepted beginning 9 am, Thursday April 20, 2006 to 10 pm, Thursday April 27 e-mail protected from spam bots. Live bid status will be available for general viewing at



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