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PointRoll and Join Forces to Speed Rich Media Technology Adoption Through PointRoll's Included Program


By Derek Iwasiuk
May 09, 2006

CONSHOHOCKEN, Pa. - PointRoll, Inc., leading creator of rich media technology solutions that go beyond the limitations of existing advertising while maximizing return on investment, announced today that it has joined forces with, the leading lifestyle and social networking portal, through PointRoll's Included Program. MySpace will offer a free upgrade to select PointRoll rich media ads for advertisers.

"As a Member of PointRoll's Included Program, we can focus on providing advertisers with commanding page presence via some of the most innovative and interactive ads on the internet, while eliminating the economic hurdles commonly associated with rich media. Through this program advertisers can easily engage with MySpace users, capitalizing on value and maximizing results," said Colin Digiaro, SVP Sales at MySpace.

PointRoll's Included Program helps to accelerate the adoption of rich media formats by offering PointRoll technology and services to advertisers at no additional charge when they run eligible campaigns on Included Program sites such as MySpace. Additionally, the rich media ads offer an array of engaging and interactive elements for MySpace users, including: video, audio, data collection, polling and instant e-mail reminders, which, when combined, create compelling online campaigns for advertisers. MySpace joins more than 35 leading Web publishers, counting MSN, AOL,,, CBS Digital Media and, who utilize this program.

"Comprised of sophisticated Internet users, the MySpace audience expects sophisticated levels of brand interaction. PointRoll empowers advertisers to attract, engage and convert MySpace users while delivering a full brand experience through a single entry point," said Andy Ellenthal, SVP of Global Sales at PointRoll. "Our rich media technological and creative solutions arrive complete with deep measurement capabilities that include time-on brand, interaction rates and response tracking, enabling maximized return on investment."


MySpace is the premier lifestyle portal for connecting with friends and discovering popular culture. By integrating web profiles, blogs, instant messaging, e-mail, music streaming, music videos, photo galleries, classified listings, events, groups, college communities and user forums, MySpace has created a connected community. As the second ranked web domain in terms of page views*, is the most widely-used and highly regarded site of its kind. With more than 72 million members, MySpace is committed to providing the highest quality user experience and will continue to innovate with new features that allow its users to express their creativity and share their lives, both online and off.

* Among the top 2000 domains. comScore Media Metrix, March 2006.

About PointRoll Inc.

PointRoll, a wholly owned subsidiary of Gannett Co., Inc. (NYSE: GCI - News), powers the most creative, engaging, and consumer-friendly ad campaigns on the Internet. Founded in 2000, the company enables advertisers, agencies, and online publishers to measurably increase conversion opportunity, brand awareness, creative expression, and message content -without disrupting the user's online experience. PointRoll's proprietary technology platform delivers a suite of rich media products including: FatBoy® expanding ads, Tomboy(TM) universal 100K+, TowelBoy® snap-back units, BadBoy(TM) floating ads, and PaperBoy Local Delivery(TM), dramatically enhancing the impact of any Internet ad campaign. PointRoll's rich media experts support every campaign with full service including creative consultation and development, Q/A testing, and trafficking. PointRoll works with more than 500 advertisers and its technology is accepted by thousands of online publishers including Yahoo!, MSN and AOL. For more information, please visit



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