Kanoodle Buys Moniker.com, Rebrands as Seevast
By Derek Iwasiuk
The company is also announcing the acquisition of Moniker.com, the industry leader in domain sales and asset management, which includes domain name registration and management, live domain auctions, escrow, appraisals and domain traffic monetization services.
The Kanoodle content-targeted sponsored links business will become a self-standing operating company, to be branded Pulse 360. The Kanoodle brand will continue to be associated with search-targeted sponsored links, as it has been since 1999.
“As online marketing continues to change and expand, and domain names are now considered valuable assets, Seevast’s structure will allow our three operating units to have a sharper, tighter focus on enhancing services for our customers and give us a platform for future growth,” said Lance Podell, chief executive officer. “While Moniker.com will continue to operate independently, this addition demonstrates our mission to operate innovative web marketing businesses that drive sales, build brands and increase the value of the core assets for our clients.”
Addition of Moniker.com Diversifies Business
Moniker.com fits easily into the company’s mission to operate innovative marketing service businesses that drive sales, build brands and leverage core assets for their clients. Moniker.com will continue to operate as an independent business unit and Monte Cahn, CEO and Eric Harrington, President, the company’s founders, will remain with the company in their current roles to drive future value and growth. Seevast will provide additional resources to further accelerate Moniker’s impressive growth while taking advantage of obvious synergies with other Seevast units. With more than 1.5 million domain names under management, Moniker’s clients include the NHL, Major League Baseball, Lionsgate Films, Marchex, Jupiter Media and Yahoo!.
“We are excited to become part of Seevast and are committed to delivering more of what our customers love us for today—superior customer service, security along with domain registration, acquisition, management and monetization,” said Monte Cahn, founder and chief executive officer of Moniker. “Our dedication to defining and leading the emerging market of Domain Asset Management is now supported by our partnership with a company that has the resources and experience to help us grow and innovate even faster.”
Pulse 360 to be Born as Content-Targeted Sponsored Links Innovator
Building on a heritage of innovation, Pulse 360 will become the name for the existing content-targeted sponsored links business, previously a component of Kanoodle’s business. Pulse 360 will continue to provide an unparalleled level of control and transparency for advertisers by offering a wide array of targeting methods to reach the right customers via context, behavior, demographics or location, rather than by search terms alone.
As Kanoodle has done for the last seven years, Pulse 360 will work with publishers of all sizes to help them better monetize their Web sites. The company will continue to build upon its relationships, many of which are exclusive with the Web’s best publishers. The network includes MarketWatch.com and the sites of the Dow Jones Online Network, MSNBC.com, USATODAY.com, more than 30 sites of the CBS Television Stations Group, more than 75 CBS Radio sites, NASCAR.com, Autobytel.com and thousands more.
The company has always been a proponent of distinct targeting methods and marketplaces for search and content pages. The company is making these changes because content and search are different environments for advertisers, and as such, require very different solutions. As a separate operating company, Pulse 360 will be able to do more to develop new targeting strategies, streamline support and communication to customers and improve efficiency.
Kanoodle Sharpens its Focus on Search Pages
Kanoodle will operate as a separate operating company of Seevast, focusing on search-targeted sponsored links as the company has done since 1999. Kanoodle continues to offer unmatched customer service and easy-to-use online purchase and placement tools to help advertisers effectively target their campaigns.
Seevast will be managed by experienced, industry-recognized professionals to provide innovative Web-based marketing services for its clients. Seevast’s businesses will include Moniker, the industry leader in Domain Asset Management; Pulse 360, the content-targeted sponsored links innovator; and Kanoodle, a pioneer in search-targeted sponsored links. For more information, please visit "http://www.seevast.com" or the independent sites of Pulse 360, Moniker.com and Kanoodle.
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