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News by Launches Quick Podcast with Easy-To-Use Management & Promotion Tools


By Derek Iwasiuk
August 11, 2006

Expert and novice podcasters alike can benefit from a new Quick Podcast service, enabling users to easily publish and manage their shows.

Podcasting allows individuals and businesses to create and distribute original audio programs via the Internet. Often formatted like a radio show, a podcast is a multimedia file downloaded by its audience. More than 25 million fans will "tune in" to podcasts in 2008 -- a figure that is expected to rise to 50 million by 2010, according to OMMA Magazine, a publication for online media, marketing and advertising.

Podcasts have become popular largely because of their distinctive content, finding niche audiences and giving voices to people outside the mainstream media. Podcasts are also portable. Programs can be heard on-demand whenever and wherever it may be convenient using computers, portable media players or other devices. Similar to a blog, subscribers can receive podcasts automatically through Really Simple Syndication feeds (RSS).'s Quick Podcast, starting at $4.99 per month, helps users host and publish their podcast employing a Go Daddy developed, easy-to-use platform. After uploading the media file for the program, the system generates and publishes the RSS feed. For more information, visit

"As North America's largest hosting provider, Go Daddy is in a strong position to support the podcasting community. I'm a podcaster myself with my show, 'Life Online(TM),'" said Bob Parsons, CEO and founder of The Go Daddy Group, Inc. "The tools in Quick Podcast are ideal for small to medium-sized businesses, as well as individuals looking to get into the podcasting game." To hear Bob Parsons' podcast, visit:

Key features of Quick Podcast include:
* Support for AAC audio -- the standard used by iPods and Apple's iTunes Music Store.
* Ample and reliable storage and bandwidth to ensure audience access to the program.
* Ability to promote the podcast using a personalized domain name.
* Simple, hosted Web page with templates and themes to showcase the podcast.
* Onsite player for MP3 files, located on the podcast Web site for audio program listening.
* Media management resources for organizing multimedia files.
* Automatic notification to popular podcast directories, including iTunes and, after users register with these services.
* Statistic reporting to track the popularity of the podcast.
* Customer support available 24/7/365 for those who need assistance.

Go Daddy(R) is a leading provider of services that enable individuals and businesses to establish, maintain and evolve an online presence. Go Daddy provides a variety of domain name registration and Web site hosting services as well as a broad array of on-demand and other services. The Go Daddy Group is the world's largest domain name registrar, with approximately 14.6 million domain names under management as of June 30, 2006 and North America's largest shared Web site hosting provider. During the final six months of 2005, The Go Daddy Group registered approximately one-third of all domain names registered in the top five generic top-level domains, or gTLDs, including .com, .net, .org, .biz and .info.

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