By Derek Iwasiuk
August 28, 2006
Creative programming is making a big difference in two new domain name
brokerage sites developed by a couple of Oregonians. Combining four
years of experience in buying and selling domains with PHP and
two websites utilize advanced programming with an emphasis on security,
smooth functionality, and openness to the suggestions of site visitors.
The first is www.DotComerica.com - a general category domain site. The second focuses on domain names with a virtual reality and virtual tour theme: www.VRtechDomains.com.
A few more industry domain sites are soon to follow. They prefer the
title "domain listing service" because of their free listing, no
commissions, and a number of economical promotional services.
One of their inventive programming breakthroughs allows a domain seller
to add thousands of names into the site database, with no special
technical skill. The domains are almost instantly reflected on the
They call their system ADAM - for Advanced Domain Adding Manager. A
test of the system added over 4500 domains in about 90 seconds without
bogging down the server.
The system is foolproof and will not let duplicates, invalid domains,
or domains already in the database slip through. A detailed report
shows how many and which domains were added, as well as which domains
were not, and why. A detailed report is e-mailed to the member.
For efficiency and ease, every ADAM user has their own file and a
customized management system in the member account. Not only for
editing and resubmissions, it is useful for keeping records.
Chris, the mastermind and webmaster of the two sites, is excited about
ADAM. "The beauty of ADAM is it eliminates a lot of work. It is a real
chore to handle large numbers of domains, both for the domain owner and
the brokerage. We have big plans for ADAM as far as even more advanced
bulk editing. We are constantly working on ways to improve the sites to
make them even easier and more powerful."
They have a unique domain search that is extremely flexible. Chris
says, "Big brokerages like Sedo and Afternic have some great advanced
search, but they can’t search in multiple categories, TLDs, or keywords
in a single search. This saves a lot of time."
This flexible tool is used in other ways, too. With the search applied
to the seller’s own domains, locating specific names takes only seconds
from even the largest portfolio.
"The goal was to eliminate looking through long lists and the guesswork
of endless pagination," says Chris. "Our system makes editing the
price, category, or description fast and easy – either individually or
in bulk." He feels that "more flexibility in domain management puts
sellers more in control of the domain marketing process."
Their Deluxe Featured Sellers Listing is another example of creative
use of their domain search. It is a lot like having a private domain
website - showing a seller’s own domains with the search applied to
their names only. This, plus their own categories, banner, a unique
URL, and home page exposure.
Chris says this about the Sellers Listing: "It is designed for domain
owners who have no website of their own to display their large domain
holdings - or those with sites, but no advanced search." Featured
Seller comes in Standard and Deluxe with plans for future adaptations.
Some other interesting site features include a private buyer/seller
exchange for anonymous communication and offers/counter offers. It even
allows buyers and sellers to exchange contact info, which is an
advantage of a no-commission policy.
A streamlined, no-nonsense logic pervades both DotComerica and
VRtechDomains with home page and category featured domains, featured
sellers, domain appraisals, and a who-is search. Qualified tech support
provides receptive and helpful assistance. Their get-to-the-point
approach saves domainers a lot of time when getting down to the purpose
of the sites: selling domain names.
For more information, visit the two sites at:
www.DotComerica.com – for all categories of domains
www.VRtechDomains.com – for domain names with a virtual reality and virtual tour theme.