VeriSign Launches Digital Brand Management Portal to Help Companies Protect Online Brand and Customer Experience

By Derek Iwasiuk
DomainInformer.com
September 19, 2006

VeriSign, Inc., the leading provider of intelligent infrastructure for the networked world, launched Digital Brand Manager 8.1, a Web-based portal that helps companies identify, prioritize and resolve issues that affect their digital brand and reputation globally. The updated portal allows customers to easily capture direct navigation traffic, add revenue and create customer loyalty.

"We provide hundreds of international corporations with detailed visibility and analysis of their digital assets, including domain names, logos, and content usage on the Web," said Mike Denning, vice president and general manager, VeriSign Digital Brand Management Services. "This enables increased Web site traffic and protects digital assets."

"The proliferation of our domain name portfolio has pushed us to always be on the look out for more efficient ways of managing our domain names," said Claus Michael Anderson, Legal Counsel for Novozymes A/S. "With the new interface and features in the Digital Brand Manager, we're able to easily find what domain names are receiving the most traffic and prioritize which domain names deliver the most customers."

Importance of Digital Brand Management -- Total Global Registrations Surpass 100 million

The responsibilities of managing large domain name portfolios are growing in importance. According to VeriSign's recently released Domain Name Industry Brief (http://www.verisign.com/domainbrief) for the second quarter 2006, total domain name registrations reached 105 million.

With the average Fortune 1000 company managing hundreds to thousands of domain names, digital asset management has become a critical issue for multiple groups within most companies -- from legal and intellectual property departments to security, brand and online marketing teams.

VeriSign's Digital Brand Manager 8.1 is a platform tool that benefits marketing executives by allowing the marketing team to holistically and globally manage the customers' online experience with the firm's brands. This new release allows management of a corporation's worldwide portfolio of domain names which are increasingly mapped by product and geography.