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By Derek Iwasiuk
November 01, 2006

The domain name is now available for sale. Gary Gil, owner of the domain and founder of Valuestream, Inc., says is ideal for any vitamin or dietary supplement retailer that is looking to expand or establish an online presence.

During a time when one-word domains are selling for millions of dollars, may be one of the last premium domains available for dietary supplement retailers. Recently, sold for $1.5 million, sold for $149,000, and sold for $115,000.

These numbers, while large, are only the tip of the iceberg. Gary Kremen, owner and founder of, sold the domain name for roughly $12 million in early 2006. What's more,, was sold for $7.5 million.

Here are three additional reasons why is such a valuable domain name:

1. The domain contains the keyword "vitamins," which receives in excess of 100,000 searches every single month. What's more, Google, Yahoo, and MSN all give special importance to web sites that contain a primary keyword like "vitamins" in the domain itself. This means the site will rank well in the search engines once it is established.

2. is short. In fact, it is only nine characters long. This has a number of benefits. It will be easy for customers to remember. It will be easy to include in advertisements. And it will not "wrap" or "break" if it is used in email correspondence.

3. The domain name will appreciate over time. The person who buys it will not only be making an investment in his business, but will also be earning "interest" on the domain.

In this day and age, having a premium domain name is a vital part of any online business. "As the number of web sites on the Internet explodes, it's becoming increasingly important to have a short and memorable domain," says Gil, "I'd estimate a great domain name is responsible for up to 30% of the long-term success of an online business."

In April 2006, the Nutrition Business Journal reported that direct-to-consumer sales of nutrition products totaled $10.5 billion annually. Projected industry growth of 9% has attracted many new players.

What is fueling this growth? The ease and convenience of the Internet. The Nutrition Business Journal says that the "Internet leads growth in direct-to-consumer channels."

In other words, it's a good time to be in the dietary supplement business. It's also a good time to own a valuable domain like Because of the strong sales and growth numbers, more and more retailers are entering the vitamin business. Having a short and memorable domain will give certain retailers a much-needed edge over their competitors.

Gary Gil is the founder and owner of Valuestream, Inc. His company specializes in creating and managing online businesses.



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