By Derek Iwasiuk
November 01, 2006
The domain name iVitamins.com is now available for sale. Gary Gil,
owner of the domain and founder of Valuestream, Inc., says
iVitamins.com is ideal for any vitamin or dietary supplement retailer that is looking to expand or establish an online presence.
During a time when one-word domains are selling for millions of
dollars, iVitamins.com may be one of the last premium domains available
for dietary supplement retailers. Recently, Cameras.com sold for $1.5
million, Mortgage.net sold for $149,000, and Own.com sold for $115,000.
These numbers, while large, are only the tip of the iceberg. Gary
Kremen, owner and founder of Match.com, sold the domain name Sex.com
for roughly $12 million in early 2006. What's more, Diamond.com, was
sold for $7.5 million.
Here are three additional reasons why iVitamins.com is such a valuable domain name:
1. The domain contains the keyword "vitamins," which receives in excess
of 100,000 searches every single month. What's more, Google, Yahoo, and
MSN all give special importance to web sites that contain a primary
keyword like "vitamins" in the domain itself. This means the site will
rank well in the search engines once it is established.
2. iVitamins.com is short. In fact, it is only nine characters long.
This has a number of benefits. It will be easy for customers to
remember. It will be easy to include in advertisements. And it will not
"wrap" or "break" if it is used in email correspondence.
3. The iVitamins.com domain name will appreciate over time. The person
who buys it will not only be making an investment in his business, but
will also be earning "interest" on the domain.
In this day and age, having a premium domain name is a vital part of
any online business. "As the number of web sites on the Internet
explodes, it's becoming increasingly important to have a short and
memorable domain," says Gil, "I'd estimate a great domain name is
responsible for up to 30% of the long-term success of an online
In April 2006, the Nutrition Business Journal reported that
direct-to-consumer sales of nutrition products totaled $10.5 billion
annually. Projected industry growth of 9% has attracted many new
What is fueling this growth? The ease and convenience of the Internet.
The Nutrition Business Journal says that the "Internet leads growth in
In other words, it's a good time to be in the dietary supplement
business. It's also a good time to own a valuable domain like
iVitamins.com. Because of the strong sales and growth numbers, more and
more retailers are entering the vitamin business. Having a short and memorable domain will give certain retailers a much-needed edge over their competitors.
Gary Gil is the founder and owner of Valuestream, Inc. His company specializes in creating and managing online businesses.