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News by Releases New January 2007 Geolocation Database


By Derek Iwasiuk
January 08, 2007, as leading provider of Internet geo-location software and services for the e-commerce industry, today announced the release of January 2007 updates for all products. IP2Location™ is a database product that enables Web sites to identify the geographic location and Internet domain name of their visitors by using only IP addresses.

The database is used to match an incoming IP (internet protocol) address to the country, region, state, city, latitude, longitude, zip code, Internet service provider (ISP), Timezone, Netspeed and domain name of the Internet user. By knowing the location of visitors in real time, Web sites can display localized content, server bandwidth balancing, improve click-throughs and sales, prevent Internet fraud, and implement many other solutions.

For the advertising and marketing industry, learning your Web visitor’s origin enables you to offer unique banners to increase hits rate and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display native language, or manage digital rights.

For e-business Web sites, the IP2Location™ database is crucial to identify suspicious Internet orders to reduce charge-backs, avoid orders from high risk countries, display native currency on order forms, and calculate correct tax fees based on country and regions.

"We have been using IP2Location for more than 3 years. We are happy with services and the ability to target location-aware messages directly to consumers," said Danny Wong, vice president of IIA Advertising Inc. "With IP2Location’s technology, we can better understand who and how people use our Web sites and then, offer advertisers the ability to deliver specific marketing messages to specific groups of consumers based on location."

The IP2Location™ database contains more than 3 million records to cover all valid IP addresses. It has over 95 percent matching accuracy at the country level. Available from US$49 per year, the database is available via immediate download bundled with free twelve monthly updates. Database is in ease-to-use ASCII text format and compatible with major database programs including Microsoft SQL, MySQL, Microsoft Access, Oracle, IBM DB2 and others. Free demo is available online at


Founded in 2001, provides Internet infrastructure intelligence services to online businesses.’s products provide the geographic location of Web site visitors in real-time, enabling businesses to display localized content, bandwidth balancing, improve click-throughs and sales, prevent fraud, conduct site analysis and foster regulatory compliance. With over 500 industry leading customers, is the geolocation market leader.’s main headquarters is located in Penang, Malaysia, with regional sales office located in Florida, United States.

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