By Derek Iwasiuk
February 05, 2007
IP2Location.com, as leading provider of Internet geo-location software
and services for the e-commerce industry, today announced the release
of February 2007 updates for all products. IP2Location� is a database
product that enables Web sites to identify the geographic location and
Internet domain name of their visitors by using only IP addresses.
database is used to match an incoming IP (internet protocol) address to
the country, region, state, city, latitude, longitude, zip code,
Internet service provider (ISP), Timezone, Netspeed and domain name of
the Internet user. By knowing the location of visitors in real time,
Web sites can display localized content, server bandwidth balancing,
improve click-throughs and sales, prevent Internet fraud, and implement
many other solutions.
For the advertising and marketing industry,
learning your Web visitor�s origin enables you to offer unique banners
to increase hits rate and ROI, customize marketing messages, redirect
visitors to appropriate Web pages, display native language, or manage
For e-business Web sites, the IP2Location� database is
crucial to identify suspicious Internet orders to reduce charge-backs,
avoid orders from high risk countries, display native currency on order
forms, and calculate correct tax fees based on country and regions.
"We have been using IP2Location for more than 3 years. We are happy
with services and the ability to target location-aware messages
directly to consumers," said Danny Wong, vice president of IIA
Advertising Inc. "With IP2Location�s technology, we can better
understand who and how people use our Web sites and then, offer
advertisers the ability to deliver specific marketing messages to
specific groups of consumers based on location."
The IP2Location� database contains more than 3 million records to
cover all valid IP addresses. It has over 95 percent matching accuracy
at the country level. Available from US$49 per year, the database is
available via immediate download bundled with free twelve monthly
updates. Database is in ease-to-use ASCII text format and compatible
with major database programs including Microsoft SQL, MySQL, Microsoft
Access, Oracle, IBM DB2 and others. Free demo is available online at
Founded in 2001, IP2Location.com provides Internet infrastructure
intelligence services to online businesses. IP2Location.com�s products
provide the geographic location of Web site visitors in real-time,
enabling businesses to display localized content, bandwidth balancing,
improve click-throughs and sales, prevent fraud, conduct site analysis
and foster regulatory compliance. With over 500 industry leading
customers, IP2Location.com is the geolocation market leader.
IP2Location.com�s main headquarters is located in Penang, Malaysia,
with regional sales office located in Florida, United States.
The company can be reached by fax at +1-941-240-2105, by email at
[email protected], and on the Web at http://www.ip2location.com.