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Searchen Networks Inc., Offers First Domain Name 301 Redirect Forwarding Control


By Derek Iwasiuk
February 19, 2007

Searchen Networks Inc., an Internet search engine marketing and domain registration services company, now offers domain name services which include "redirection control" including the sought after "301 redirect" for domain forwarding.

If you're an Internet marketing professional, you're more than likely aware of a 301 redirect, its use, and its importance when it comes to forwarding one domain to another. Until now, 301 redirects were mainly controlled on the server level, and possible only by the site administrator or those who had access to the actual web server and web site files of an internet web site.

Depending on what operating systems you're using and what type of servers you're running, the redirection process changes slightly, yet the one thing that stayed the same is that this control is server side. In the past, some domain name owners would actually need to set up a hosting account for a domain name only to control the redirect type used or prevent uncontrollable domain forwarding processes.

By having domain names registered through Searchen, registrants have access to a new and easy to use feature which assists domain owners in controlling which type of redirect is used when forwarding one domain name to another, without having to edit files, connect to a web server, or deal with a web site at all.

We called the company on February 16th and a customer service rep confirmed the addition by stating: "On February 15th, 301 redirect controls were added to the user control panel offered by Searchen Networks Inc, eliminating the need to set up hosting on domains which require the 301 redirect". They also mentioned that there has been an overwhelming amount of feedback on the feature, which was added just one day ago.

What's the difference between a 301 Redirect and a 302 Redirect? It's a pretty significant difference. Here's why:

301 Redirect
Redirects to the site you specified in the Forward To field using a "301 Moved Permanently" HTTP response. The HTTP 301 response code tells user-agents (including search engines) that the location has permanently moved. This also tells search engines and communicates in a way that they approve of, that the web site is no longer located in its previous location and that all rankings and link popularity credit should be applied to the new web site address as it is still controlled by the previous owner and has not been transferred to a third party. This is the "search engine friendly redirection process".

302 Redirect
Redirects to the site you specified in the Forward To field using a "302 Moved Temporarily" HTTP response. The HTTP 302 response code tells user-agents (including search engines) that the location has temporarily moved. In other words, this tells the search engines that the web sites address is currently in question and the change may not be a permanent change and ownership could possibly be transferred, expired, or otherwise modified.

301 Redirects are much more search engine friendly than the 302 which is often used by domain registrars without control by the domain owner. For a direct reference on a 301 redirect from follow this link:

The domain registration portion of the website can be viewed online at although the new featured discussed is only visable within domain by domain account settings after login.



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