IP2Location.com Releases New April 2007 Geolocation Database
By Derek Iwasiuk
IP2Location.com, as leading provider of Internet geo-location software and services for the e-commerce industry, today announced the release of April 2007 updates for all products. IP2Location™ is a database product that enables Web sites to identify the geographic location and Internet domain name of their visitors by using only IP addresses.
The database is used to match an incoming IP (internet protocol) address to the country, region, state, city, latitude, longitude, zip code, Internet service provider (ISP), Timezone, Netspeed and domain name of the Internet user. By knowing the location of visitors in real time, Web sites can display localized content, server bandwidth balancing, improve click-throughs and sales, prevent Internet fraud, and implement many other solutions.
For the advertising and marketing industry, learning your Web visitor’s origin enables you to offer unique banners to increase hits rate and ROI, customize marketing messages, redirect visitors to appropriate Web pages, display native language, or manage digital rights.
For e-business Web sites, the IP2Location™ database is
crucial to identify suspicious Internet orders to reduce charge-backs,
avoid orders from high risk countries, display native currency on order
forms, and calculate correct tax fees based on country and regions.
Founded in 2001, IP2Location.com provides Internet infrastructure
intelligence services to online businesses. IP2Location.com’s products
provide the geographic location of Web site visitors in real-time,
enabling businesses to display localized content, bandwidth balancing,
improve click-throughs and sales, prevent fraud, conduct site analysis
and foster regulatory compliance. With over 500 industry leading
customers, IP2Location.com is the geolocation market leader.
IP2Location.com’s main headquarters is located in Penang, Malaysia,
with regional sales office located in Florida, United States.
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