ClickFacts Picks OpenDNS to Power to its Fraud-Fighting Machine

By Derek Iwasiuk
DomainInformer.com
May 23, 2007

OpenDNS, the award-winning DNS provider that makes the Internet safer, faster, smarter and more reliable, today announced ClickFacts Inc. is using OpenDNS as its internal DNS provider to offload internal DNS servers, get better redundancy and improve geographic distribution. ClickFacts is the award-winning click fraud detection and advertising analytics solutions provider for Web advertisers and publishers. OpenDNS is the world's largest, fastest-growing DNS service.

San Francisco-based ClickFacts develops and deploys proprietary technology that helps publishers and advertisers detect click fraud, (or the false clicking of online ads) and other analytics to help advertisers and publishers increase their ROI. According to the Internet Advertising Bureau, Internet advertising revenues in the United States totaled $7.9 billion for the first six months of 2006, with Q1 accounting for $3.85 billion and Q2 totaling $4.06 billion. ClickFacts' clients rely heavily on the service to stay out in front of scammers and prevent falling victim to click fraud.

"If our connection goes down, our clients may experience longer load times for their pages, which is the kiss of death in our business," said Mikhail Ledvich, Chief Strategy Office of ClickFacts. "OpenDNS makes the headache of proper DNS configuration go away in minutes."

ClickFacts' patent-pending technology audits advertising campaigns, tracks every click and provides proactive campaign optimization to increase ROI for advertisers. OpenDNS handles ClickFacts' DNS request with zero downtime and empowers its technologists to see the big picture of its business, instead of being bogged down by frustrating DNS failures.

"OpenDNS has significantly improved our Internet experience and I see no reason why any company shouldn't use the service," said Ledvich. "We've seen no downtime and faster DNS resolution and our ability to focus on our business rather than worrying about our DNS servers is invaluable."

ClickFacts Inc. (www.clickfacts.com) is the leading solution provider for online advertisers and publishers to detect click fraud and analyze all aspects of their advertising campaigns. The company's goal is to become the industry standard for click fraud identification and online analytic and auditing solutions. ClickFacts works directly with advertisers, agencies, and search marketing firms, as well as PPC search services, PPC networks, and web publishers. ClickFacts is privately held and was founded in 2005.

OpenDNS (www.opendns.com) makes the Internet safer, faster, smarter and more reliable. Based in San Francisco, the company operates a large distributed network that powers a new kind of recursive DNS (Domain Name System) service that provides all Internet users increased security, reliability and performance. OpenDNS is thoroughly committed to building and operating the best DNS platform in the world and to improving the Internet.