NEW CGI Directory

Home News Dotster Says Buyer Beware: Sea ...

News by

Dotster Says Buyer Beware: Search Engine Optimization (SEO) Is Hot Buzzword, but Many Providers Offer Little More Than Hot Air


Announces Expert Consultation for Industry's Most Affordable, Complete SEO Package

By Derek Iwasiuk
November 27, 2007

Vancouver, Wash. – In today's ultra-competitive world of online marketing, Search Engine Optimization (SEO) is life or death. SEO improves the ability of Search Engines, such as Google or Yahoo!, to recognize and find your Web site. Studies show that over 75 percent of Web users find Web sites using search engines. If a search engine can’t find your Web site, neither can customers.

Business owners beware.

“The old adage, ‘you get what you pay for,’ still holds true, particularly with online Internet marketing,” said Clint Page, CEO of Dotster, Inc. “All the buzz about SEO can seem like smoke and mirrors. While some companies simply offer search engine submission and camouflage it as SEO, Dotster’s SEO Gold Plan offers true SEO and maximizes your business’s search engine and marketing efforts with the most complete, affordable and personalized solution on the market today.”

How can business owners know if they are getting their money’s worth for true SEO? Ask your provider if the service includes a live consultation with a real human. There are a number of companies offering SEO packages, under the cloak of SEO, that are simply nothing more than submissions to search engines and an automated reporting tool.

Dotster, Inc., one of the world’s largest domain registration and Web hosting companies, introduces the most affordable and complete SEO marketing solution available today – with its new SEO Gold Plan.

SEO is one of the most effective and affordable forms of online marketing and involves optimizing a Web site so that it ranks high in the unpaid "organic" or "natural" search results for specific search terms or keyword phrases. Dotster's SEO Gold Plan is a unique marketing solution designed to make Web sites search engine friendly so they rank high in search engines like Google for keywords that bring new customers to your Web site.

Unlike its competitors’ SEO offerings, Dotster’s affordable SEO Gold Plan includes a personal SEO consultation, a detailed analysis of your business’s Web site, a keyword and competitive visibility analysis, comprehensive keyword research, submission to the major search engines, directories and news groups, and Web site content optimization by Dotster’s SEO and marketing experts.

Dotster’s SEO Gold Plan is also an effective means of online marketing. Research shows that 70 percent of online users click on the "organic" or "natural" search results that appear next to the paid listings. By optimizing your Web site for the search engines, you're generating free web site traffic each time a person clicks a link to your site. Instead of paying for online advertising or lead generation, with Dotster’s SEO Gold Plan, you're generating new business without paying for each Web site visit or new customer lead.

Dotster’s SEO Gold Plan also offers personalized optimization, a custom solution tailored to your business and industry, plus competitive insight, so you know which keywords and keyword phrases potential customers use to find businesses similar to yours. Search engine friendly code improves your existing Web site code so that it complies with the latest up-to-the-minute search engine friendly practices.

Since the Web is always changing, Dotster offers its SEO Gold Maintenance Plan for just $99 a month for up to five pages. To maximize your online marketing efforts, SEO requires periodic review and maintenance. The SEO Gold Maintenance Plan gives businesses insight into the Web site's performance and helps ensure it’s still using the optimal keywords. Services include: SEO Website Review, Search Engine Traffic Report, Traffic Summary, Search Engine Summary, Search Engine Position Report, Website PageRank update and a Link Network Update and Incoming Link Report.

About Dotster, Inc.

With nearly three million Internet domains, Dotster is one of the largest ICANN-accredited domain name registration and Web site hosting companies in the world. Launched in 2000, Dotster was among the first to offer long-term domain registrations and discounted pricing. Customers now turn to Dotster for its ability to deliver marketable domain names, Web site building tools, Web site design, Search Engine Optimization (SEO) solutions and reliable Web hosting. Dotster specializes in providing affordable, quality service to hosting resellers, bulk domain name buyers and developers who require virtual private servers and other high-end hosting services. For more information, please visit

Related News and Features
Other News by This Company
Dotster Empowers Small Business to Compete with Big Business Online - May 18, 2007
Dotster Adds Powerful cPanel/WHM Control Panel to VPS - May 9, 2007
Dotster Announces .Mobi Mobile Web Developer Certification For Its Top Web Designers - April 18, 2007



Related Resources

Other Resources