Demand Media, Inc. is Formed to Create the Next-Generation Media Company

Led by Former MySpace.com Chairman Richard Rosenblatt

May 3, 2006; 06:08 AM

LAS VEGAS - The newest web media company, Demand Media, Inc. (www.demandmedia.com), announced from this year's Traffic Domain Conference & Expo (www.targetedtraffic.com) its formation by purchasing eNom, eHow and a portfolio of highly trafficked domain names. This unique combination of assets will form Demand Media's new media platform, from which it will expand organically and through complementary acquisitions.

Richard Rosenblatt, an Internet veteran who most recently served as Chairman of MySpace.com and CEO of Intermix Media, will lead the company as its Chairman and CEO. Demand Media has already raised $120 million in equity from leading investors for the creation of this next-generation web media firm.

"This is a new formula, combining components of the domain industry to form a very compelling platform for the next generation of media companies," explained Rosenblatt. "Direct navigation traffic, combined with specific proprietary content and innovative marketing, will unlock an entirely new realm of Internet media. We look forward to working closely with the domain industry, as we build Demand Media into a global media enterprise."

Rosenblatt, described by the Wall Street Journal as a "serial Internet entrepreneur," ran MySpace.com's parent company, Intermix Media, Inc., and negotiated its sale to News Corp. for more than $650 million last year. Richard was also the founding investor and vice-chairman of Great Domains, as well as founder, chairman and CEO of iMALL, Inc., a publicly traded company until it was sold to Excite@Home in 1999.

Yesterday (May 1), Demand Media announced the purchase of Seattle-based eNom, Inc. (www.enom.com), the world's third-largest domain name registrar, with more than 6.4 million domains on its platform. eNom's industry-leading reseller and parking services make it an ideal foundation for Demand Media's efforts. Paul Stahura, eNom's founder and CEO, will become president and chief operating officer of Demand Media.

On top of this technical foundation, Demand Media is combining proprietary and user-generated content from the acquisition of San Francisco's eHow, Inc. (www.ehow.com). The site receives millions of unique visitors per month and provides niche content on thousands of subjects, focused on instructing users on "how to do (just about) everything."

Leading executives from other top-tier Internet companies, such as eNom, Yahoo and Interactive Corporation, will be joining as part of the founding team. Demand Media's acquisition of several high-profile Web and domain companies will help the firm accomplish its strategy. Demand Media plans to selectively acquire portfolios of premium domains that can be developed into high-growth niche media properties.

About Demand Media

Founded in April 2006, Demand Media (www.demandmedia.com) is a next-generation web media company that receives more than 25 million unique visitors per month through its more than 150,000 domain names and niche content web sites. Demand Media's traffic is organic and its content proprietary, user generated and viral, allowing for a unique, targeted and effective marketplace for both users and advertisers.

Demand Media's unique combination of a world-class registrar (eNom), more than 150,000 domain names, and ever-growing content and content web sites give advertisers an innovative new medium to reach customers worldwide. Demand Media is headquartered in Los Angeles, with investment capital from Spectrum, Oak Investment Partners and Generation Partners.

Demand Media, Inc., John Kane, 425-974-4602, [email protected], or Hill & Knowlton, Simmi Singh, 206-728-1100, [email protected]