Iron Mountain Introduces Enforcement Service for Protecting Brands and Intellectual Property Online at the INTA Annual Meeting
Market-Driven Offering Protects Corporate Identity and Brands with Real-Time Internet Monitoring and Searching for Infringement
May 8, 2006; 05:51 AM
TORONTO - INTA Annual Meeting, Booth #815 - Iron Mountain Incorporated (NYSE: IRM) today announced the introduction of its new Enforcement Service for protecting brands and intellectual property online here at the International Trademark Association (INTA) Annual Meeting. The Enforcement Service is part of Iron Mountain's portfolio of Domain Name Management solutions and helps customers protect their corporate identity and brands on the Internet in a pragmatic way, with real-time monitoring and easy-to- interpret reports. As the global leader in information protection and storage services, Iron Mountain has the expertise and experience to address complex information challenges including the protection and enforcement of a corporation's identity online.
Through custom, client-controlled, continuous Internet monitoring, Iron Mountain's Enforcement Service gives companies the power to detect, track, and analyze potential and imminent threats to corporate identity. The industry's most sophisticated tool both to manage and protect intellectual property, the Enforcement Service provides clients a secure, multi-user environment where employees from such diverse functional groups as legal, marketing, and product development can easily share information and collaborate to monitor the company's online presence and to track and maintain trademarks, brands, patents and products. Customers can now understand how much an abuse incident may be impacting their business and take steps to recover lost revenues.
"At Certified Angus Beef, our brand is a mark of the world's premium brand of fresh beef. To maintain this highest standard, we need to proactively protect the use of our trademarks and our name," stated Brent Eichar, senior vice president at Certified Angus Beef. "Companies like Iron Mountain and its Enforcement Service help us to effectively protect our brand and ensure that only licensed distributors, restaurants and retail stores use the Certified Angus Beef (R) trademarks to promote the product."
"Just as intellectual property is becoming the
cornerstone of the U.S. economy, the challenges of managing and
protecting it are more complex than ever. Companies must be able to
find and act on infringement more quickly in order to control it," said
Jennifer Brock, director of product management at Iron Mountain. "Iron
Mountain's Enforcement Service provides the right set of customizable
monitoring and searching tools plus human experience and knowledge to address those challenges."
Enforcement Service's powerful, automated search engine continuously
crawls the Internet for brand asset and intellectual property
references, including blogs, web content including auction sites,
domain name registrations, search engines, registries, patent databases
and message boards. It then uses proprietary "push" technology to
automatically deliver incidences of potential infringement -- as
often as daily -- to various contacts in the organization for maximum
efficiency and rapid response. The Enforcement Service can track for
patent applications, newsgroup activity, logos, offensive associations,
trademark infringements, unauthorized linking relationships, and
copycat sites. It generates reports which graphically break information down into useful categories to facilitate analysis and action.
At the same time, the Enforcement Service provides full trademark and patent management capabilities. The system automatically populates with data on all company-owned trademarks, including prosecution history, correspondence, graphic mark, and owner. For patents, it automatically loads data including abstracts, process diagrams, inventors, classification, and prior art, and permits sorting by useful categories such as patent issue/reissue dates. The Enforcement Service provides single-source management for this information, which is of particular value to companies with decentralized operations, complicated legal organizations, or that have grown through acquisition.
Mountain's Enforcement Service makes managing IP simple and proactive,"
said Brock. "Its enforcement capabilities clear the Internet smoke
screen to deliver actionable items in transparent, logical form. It is
an indispensable tool to doing business in a global online economy,
where risk reduction, cost management and consistency are paramount."
the importance of monitoring corporate identity online, Lawrence E.
Penn III, managing director at The Camelot Group, said, "In private
equity, sophisticated intelligence tools like Iron Mountain's
Enforcement Service pierce the armor of Internet overload, allowing us
to cost-effectively gather the candid comments of employees,
Iron Mountain's Enforcement Service offers the following unique benefits:
Mountain works with globally recognized corporate customers and law
firms that typically require sophisticated tools and dedicated personal
service to help them consolidate and manage domain name portfolios of
50 to 15,000 domain names located at multiple registries, registrars
and internal business units. As these companies' brands and corporate
identities are increasingly tied to the global capabilities of the
Internet, management and protection of associated domain name records
becomes a critical task. With the introduction of Iron Mountain's
Enforcement Service, customers have a superior professional online tool
for online brand and corporate identity protection.
Iron Mountain's Enforcement Service is powered by ULTRA(TM); a technology supplied by Iron Mountain partner Avestar-IP, LLC, and will be available starting this month. Customers can access the Enforcement Service via the Iron Mountain Connect Domain Name Center portal. The service is a separate option, and offers flexible configurations for various amounts of users and keywords.
Iron Mountain will
demonstrate its Enforcement Service this week at the International
Trademark Association (INTA) Annual Meeting in Toronto, Canada, May
7-10th (Booth #815).
About Iron Mountain Digital
Mountain Digital is the world's leading provider of data
backup/recovery and archiving software as a service (SaaS). The
technology arm of Iron Mountain Incorporated offers a comprehensive
suite of data protection and e-records management software and services
to thousands of companies around the world, including technology escrow
and domain name records management services. For more information
about Iron Mountain's domain name services, please visit
About Iron Mountain
Iron Mountain Incorporated (NYSE: IRM) helps organizations around the world reduce the costs and risks associated with information protection and storage. The Company offers comprehensive records management and data protection solutions, along with the expertise and experience to address complex information challenges such as rising storage costs, litigation, regulatory compliance and disaster recovery. Founded in 1951, Iron Mountain is a trusted partner to more than 90,000 corporate clients throughout North America, Europe, Latin America and the Pacific Rim. For more information, visit the Company's Web site at http://www.ironmountain.com.
Iron Mountain is a trademark of Iron Mountain Incorporated. Other company names, product names and company logos mentioned herein are thetrademarks, or registered trademarks of their respective owners.
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