NEW CGI Directory

Home Press Releases Top Domain Registrars Gear-Up ...

Press Releases by

Top Domain Registrars Gear-Up for .mobi, the First Domain for Mobile Internet

Supported by leading industry organizations, dotMobi begins registering names May 22.

May 18, 2006; 03:38 AM

DUBLIN, Ireland - dotMobi announced that the first and only Internet address created for mobile phones, .mobi, will be available through 16 of the top 20 domain name registrars worldwide. Starting May 22, members of select mobile industry associations will have an opportunity to register their trademark names as a .mobi domain. Trademark holders can register their trademarks as .mobi names starting June 12 and individual users can start filing for registration starting August 28.

"The .mobi initiative gives users and search engines the ability to easily identify sites specifically designed for mobile phones," said Bob Parsons, CEO and founder of "Internet-enabled mobile devices have become quite popular the past few years. In order to get the full experience of browsing with these mobile devices, it is only natural they get their own domain extension."

The list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for .mobi domain names can be found on the dotMobi Web site at

"The .mobi Internet address brings the ease of accessing the Internet from the PC to mobile phones everywhere," said Jens Wagner, CEO of Key-Systems GmbH. "This clearly indicates Internet sites and applications that are designed for consumers on the go."

To make creating Web sites for mobile Internet functional and reliable, the dotMobi Switch On!(TM) Guide for Web Development contains rules and best practices based on open standards. Designed for content developers and service providers, the guide ensures that their Web sites can be viewed and navigated by any mobile phone.

"We are very excited about selling the .mobi domains. This represents significant new opportunities for innovation in the design of easily accessible web sites relevant to mobile users," said Dr. Bruce Tonkin, CTO of Melbourne IT. "The full potential of access to information and services on the Internet by mobile users has not yet been achieved. This is an opportunity to establish a new top level domain name space, with a well understood purpose, that may eventually rival .com as a globally recognized domain name space."

dotMobi Backed by Industry

Backed by many of the world's leading mobile operators, handset manufacturers and software developers, dotMobi (the informal name of mTLD mobile Top Level Domain, Ltd.) was designated as the official worldwide registry for the .mobi domain by ICANN in July 2005.

dotMobi is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.

For more information on .mobi domains and registration information, visit

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is leading the development of Internet usage from mobile phones by switching on the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that the Internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

Danielle Siemon, Edelman Public Relations, +1-650-429-2739, [email protected]
Vance Hedderel, dotMobi (mobile Top Level Domain, Ltd.), +1-703-485-5563, [email protected]

Related Press Releases and Features
Other Press Releases by This Company
dotMobi Chooses BrandMuscle to Simplify Customized Marketing Efforts - November 30, 2007
dotMobi Internet Address Puts Drivers in Control - August 30, 2007
dotMobi Offers '' Names to City Governments - July 9, 2007



Related Resources

Other Resources