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dotMobi Registration Begins

PricewaterhouseCoopers Belgium Verifies .mobi Sunrise Applications

May 23, 2006; 12:55 AM

DUBLIN, Ireland - dotMobi, the first and only Internet address created for mobile phones, announced the successful start of mobile domain registration today. During Sunrise Registration, May 22-29, members of mobile industry associations have an opportunity to register their trademark names as a .mobi mobile domain. Trademark holders may register their trademarks as .mobi names starting June 12 and individual users may start filing for registration starting August 28.

"The launch of this unique mobile domain is moving ahead at full speed and on schedule," said Neil Edwards, CEO of dotMobi. "It is with great enthusiasm that we congratulate our supporters, registrars, registrants and mobile users. We are confident that dotMobi will revolutionize the optimized mobile Internet and positively impact consumers in the mobile community. We're all working together to make history, one .mobi domain name at a time."

The list of ICANN (Internet Corporation for Assigned Names and Numbers) accredited registrars for .mobi domain names can be found at

PricewaterhouseCoopers Belgium (PwC) has been appointed by dotMobi to verify the .mobi Sunrise domain name registration processes.

"PricewaterhouseCoopers supports dotMobi's proactive approach to help ensure that .mobi domain registrations are legitimate and valid," said Bart Lieben of PwC. "Our IP audit approach, utilizing best practices, will reinforce the success of the dotMobi registration launch and ensure the long- term adoption of the .mobi domain for content providers. The fact that dotMobi and PwC are teaming up demonstrates our mutual commitment to the IP and trademark community."

dotMobi Backed by Industry

Backed by many of the world's leading mobile operators, handset manufacturers and software developers, dotMobi (the informal name of mTLD Top Level Domain, Ltd.) was designated as the official worldwide registry for the .mobi domain by ICANN in July 2005.

dotMobi is working closely with the World Intellectual Property Organization (WIPO), registrars, copyright bodies and site owners to ensure that trademarks are properly protected during the sunrise period.

For more information on .mobi domains and registration information, visit Visit the dotMobi blog at

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a joint venture company based in Dublin, Ireland with offices in Washington, DC, is leading the development of Internet usage from mobile phones by switching on the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the-go consumers can have confidence that the Internet site or service will work from their mobile device when using the .mobi address.

dotMobi is backed by leading mobile operators, network and device manufacturers, and Internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

About PricewaterhouseCoopers

PricewaterhouseCoopers ( provides industry- focused assurance, tax and advisory services for public and private clients. More than 130,000 people in 148 countries connect their thinking, experience and solutions to build public trust and enhance value for clients and their stakeholders. PricewaterhouseCoopers refers to the network of member firms of PricewaterhouseCoopers International Limited, each of which is a separate and independent legal entity.

Danielle Siemon, Edelman Public Relations, +1-650-429-2739, [email protected]
Vance Hedderel, dotMobi (mobile Top Level Domain, Ltd.), +1-703-485-5563, [email protected]
Marianne Dewandeleer, PricewaterhouseCoopers, +32-2-710-9357, [email protected]

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