August 14, 2006; 05:55 AM
Prospect Smarter’s new Version 4.0 of prospectLINKS™, an easier-to-use
and more affordable Personal URL System, is turning heads at smaller
companies which until now were passing on PURLs.
The company, a leader in variable data printing (VDP), has taken the
best features of its original Version 3.0 of prospectLINKS™ and added
greater flexibility and scalability. No longer just for use with
large-scale direct mail campaigns, this new version enables
budget-conscious marketers to leverage the power of personal URLs
without costly investment in hardware or custom software.
The result: big budget results without the big budget.
Prospect Smarter President and CEO, Steven Tingiris said, “We regularly
saw our larger customers using personalized URLs to increase their
direct mail response rates by 30-50% and often a lot more. But many
smaller companies were passing on PURLs because the costs and technical
requirements involved in setting up a personal URL campaign were too
much. With this version of prospectLINKS, our mission was to make a
personal URL system that was easy and affordable enough to be used in
any direct mail campaign -- regardless of the size or budget.”
According to Tingiris, “…the possibilities of using variable data
printing are endless. It’s a cost effective way for marketers to
communicate with their best prospects more often and get increased
The prospectLINKS™ system is designed to help businesses drive and
track web site traffic via personalized URLs in direct mail. Businesses
can more accurately measure the effectiveness of their lead-generating
direct mail efforts by getting real-time, prospect-specific, response
information. Each prospect is assigned a unique personalized URL,
consisting of the business’ domain name and the prospect’s first and
last name, which is printed on the direct mail piece. Web site landing
pages are also personalized with the prospect’s name. When a prospect
reaches the landing page, an instant email alert enables the business
to engage the prospect in real time. This allows the business to make
contact with potential customers at the minute interest is expressed,
which can increase marketing conversion rates by more than 50%.
Tampa, Florida-based Prospect Smarter, Inc. (www.prospectsmarter.com) is a leading provider
of marketing measurement and optimization software and services to the
business-to-business marketplace. Offering a suite of tools and
applications, along with consulting and professional services since
1998, Prospect Smarter has been an innovator in the world of marketing
and lead-generation solutions.
Yve Bartolomei, Prospect Smarter, Inc., (813) 264-4153, ext. 102