Sedo Revamps Domain Parking Program to Deliver Better Earnings for Domain Owners

August 17, 2006; 12:44 AM

Cambridge, Mass. – Sedo, the leading online marketplace for the buying and selling of domain names, has today announced new features and a restructuring of its domain parking program, designed to deliver greater profitability to any domain name holder. The new program supplements the company’s highly successful SedoPro offering – targeted at professional domain portfolio holders – to give all Sedo customers the ability to leverage powerful Website analytics, new page layout options and an increased payout rate on pay per click advertising revenue.

Those interested in learning more about Sedo’s parking services can visit www.sedoparking.com.

“Up until now, only large portfolio holders and registrars could enjoy the benefits of a professional-level domain parking service,” said Matt Bentley, chief strategy officer of Sedo. “Now, we’ve leveled the playing field by offering the same detailed analysis tools, customizable layouts, and high-end earnings to anyone with a Sedo account.”

New features introduced today include:

- More powerful statistical tools: Offering a behind the scenes look at visitor behavior on each parking page, the new statistics identify where visitors are coming from and where they’re clicking on the pages. There are also new tools to create sub-portfolios for better domain organization, quickly evaluate portfolio performance trends, and identify domains needing optimization.

- Website-like page layouts: Sedo introduced four colorful new page designs, some including photos and search-engine friendly texts. It’s now also possible to choose thematic photos to customize the look and feel of the parking pages.

- Stronger earnings: Sedo has increased their overall payout rate and switched feeds at their advertising provider. This change enables Sedo to offer more competitive payouts on tens of thousands of keywords to instantly increase their performance.

Sedo’s new domain parking service is free to use and does not require an application to join.

About Sedo

Sedo, an acronym for “Search Engine for Domain Offers,” is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world’s largest database of domain names for sale, with more than five million listings. Buyers and sellers are brought together through a searchable online marketplace, and conduct negotiations anonymously using an offer-counteroffer system. To facilitate successful transactions, Sedo has introduced a range of related services, including domain name escrow/transfer services, domain name appraisals, a domain brokerage service and paid domain name parking. The success of Sedo’s model has attracted a global membership base of more than 200,000 domain professionals, and helped more than 5,000 businesses start their Web presence off on the right foot with a great new domain name. Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (eSedo.com). For additional information, please visit www.sedo.com.

For more information about Sedo’s Parking Program: Eben Smith, Director of Parking: North America, 617-758-4269, [email protected] Kathryn Donahue, Marketing Associate Press Contact: Mike Kaplan, fama PR, 617-758-4156, [email protected]