NEW CGI Directory

Home Press Releases Dotster Launches Major Nationa ...

Press Releases by

Dotster Launches Major National Campaign Promoting Its MyInternet Website Services

Print and TV Ads, $65,000 Corvette Sweepstakes, and Nationwide 'Search for The Dots' Talent Hunt to Bolster Newest Product Offering From Leading Internet Domain Name Provider

September 14, 2006; 05:15 AM

Consumers will be seeing Dots over the coming months as Dotster Inc., one of the first accredited and most trusted providers of Domain Registration and website services, launches a major advertising and promotional campaign to herald the arrival of is MyInternet website services. The national MyInternet campaign -- promoted as "Internet for the Rest of Us!" -- will feature pervasive print and TV advertising, a one of a kind Special Dotster Edition Corvette Convertible sweepstakes, and a nationwide search for the "Dotster Dots," four company spokesmodels who will be selected via open auditions in major cities beginning September 21st in Miami.

"Dotster's MyInternet is a breakthrough for businesses and consumers offering website registration, design, construction and hosting for less than a dollar a day! Further, we have created an exciting, multi-tiered campaign around it that will be hard to miss over the coming months," states Ken Harden, Dotster's Vice President of Corporate Marketing. "The intensive campaign takes advantage of Dotster's Internet marketing expertise as well as traditional TV and print ads, punctuated through special event appearances by Dotster's roving ambassadors -- the Dotster Dots!"

Dotster's MyInternet features domain name selection, registration, website design, construction and hosting -- starting at less than one dollar per day! MyInternet's personal website service provides one-on-one support from Dotster's knowledgeable in-house designers to help Internet users design and publish a custom website. MyInternet, in keeping with Dotster's mission to provide unprecedented and personalized support for its customers, provides users with a tailored program to cater to their specific needs.

The MyInternet ad campaign kicks off on September 12th with a major ad campaign featuring 120 and 60-second commercials on key cable TV outlets -- CNN, MSNBC, Fox Sports, Discovery Health Channel, the History Channel, ESPN Classic and the NFL Network -- plus print outlets, including Home Business Magazine, US Airways Magazine, and Opportunity World.

"Dotster TV commercials will introduce the Dotster Dots, MyInternet website services and our new Corvette sweepstakes," continues Harden. "The TV spots' light, fun approach is accentuated by its decided 70s retro production theme."

The exciting "MyInternet" Sweepstakes, which gives participants a chance to win a brand new, one of a kind 2007 "Dotster" Corvette convertible worth $65,000 kicks off September 4th and runs through February 4th. The no-purchase-necessary sweepstakes is open to anyone 18 or older. Additional prizes include a trip to Hawaii, a Caribbean destination and Dotster T-shirts. To enter, please visit

Dotster is already making headlines with its national search for the Dotster Dots, which begins September 21 in Miami and continues with auditions in Atlanta, New York City and Los Angeles. Dotster's unique search will award four lucky winners a yearlong spokesmodel contract with the company. The Dotster Dots, female company ambassadors, will travel the US to high-profile shows and events promoting "MyInternet" website services.

The Dotster Dot program is an exciting opportunity for models and actresses to enjoy a one-year contract with one of the nation's leading Internet technology companies. The high-profile, very stylish Dots will be dressed in designer fashions and casual wear from some of the biggest names in fashion as they travel the country representing Dotster.

Nicole Miller, one of America's design elite, has been selected as "The Official Fashion Designer" for the Dotster Dots.

All auditioners must be 18 years of age or older with proof of identity and age, such as a driver's license or passport. For more information on how to enter and the details of the program, please visit or call toll free: 1-800-405-7660.

About Dotster, Inc.

Dotster, Inc. is one of the largest Internet Corporations for Assigned Names and Numbers (ICANN) accredited domain name registrars in the world. Launched in 2000, Dotster was among the first to offer long-term registrations and discounted pricing. Dotster offers superior online account management tools and dedicated support from its customer care team. The company's services include web hosting, DNS management, MyInternet website development, marketing services, and partner programs.


Related Press Releases and Features
Other Press Releases by This Company
Dotster Offers SWsoft SiteBuilder Free to Hosting Customers - September 21, 2006



Related Resources

Other Resources