Register.com's New Advanced Search Tool Offers Customers More Domain Name Choices

October 17, 2006; 01:17 AM

Register.com, Inc., a leading provider of global domain name registration and web site services, announced a free advanced search tool that helps consumers and small businesses compete online when domain name registrations are at an all-time high-by suggesting highly relevant domain name choices, especially when their first-choice has already been taken.

The advanced search tool asks targeted questions around categories such as product, place and intention, and then turns these keywords into available domain name suggestions with clever combinations, synonyms, hyphens, etc. What's more, the recommendations are designed to remain highly meaningful in search engines like Google and Yahoo!

"Before you can get found in the search engines, you need a domain name," said Monica Hodges, Register.com's General Manager of Retail. "Register.com understands how challenging it is to find the right domain name and has assisted countless customers through the registration process only to discover that someone else has taken their first-choice. We launched our free advanced search tool to recommend compelling, memorable and keyword-rich domain names that are directly aligned with the customer's web site strategy."

After the customer has made their selection, Register.com helps put those names to good use. Backed by an award-winning customer service organization, the customer is then presented with the option of a do-it-yourself or a professionally designed web site solution. Register.com provides the customer with guidance on how to assemble the parts in order to create an affordable and effective web site solution. To further promote the customer's web site, Register.com compliments these services with a variety of marketing communication tools such as branded email, search engine submission and other options for driving web traffic.

"Major search engines consider keywords in domain names as one of the important factors in determining web site relevance and rankings," said Anton Konikoff, a well-known search marketing expert and CEO of New York-based search marketing firm Acronym Media. "We often recommend that our clients use keyword-rich domain names and smart multi-domain strategies as part of their search engine optimization (SEO) efforts. With this new advanced search tool, Register.com has given their customers a powerful vehicle to find perfect search-friendly domain names and outsmart the competition."

Register.com's advanced search tool is available for free at www.register.com/findmyname.

About Register.com

Register.com, Inc. (www.register.com) is a leading provider of global domain name registration, branded email web site services for businesses and consumers that wish to have a unique address and branded identity on the Internet. Register.com has built a brand based on high-quality domain name management services for small and medium sized businesses, large corporations, as well as ISPs, telecommunications companies, and consumers. Register.com's call center was certified in 2006 by J.D. Power and Associates for providing "an outstanding customer experience." The company was founded in 1994 and is based in New York. To experience the Register.com difference in customer service, call toll-free 1-888-REGISTER.

The Morris + King Company, Lane Buschel / Andy Morris 212-561-7454 / 212-561-7465, [email protected] [email protected]