November 10, 2006; 02:16 AM
November 28th, one of the domain name gems is going on the auction
block. Representing one of the largest and most controversial
industries in the world, FastFood.com will be served up to the highest
It may seem
that the fast food giants, such as Burger King, McDonald’s or in
particular YUM Brands, which owns a number of different fast food
chains, would be the obvious buyer of FastFood.com, however, many in
the industry try to distance themselves from the term “fast food”.
Their reluctance to embrace the term may prove costly, since the
name has attracted wide-spread interest from groups who strongly oppose
the industry. Many are concerned about fast food’s impact on health,
obesity and environmental issues, and are eager to own the domain name
that defines the entire industry. The question is do these
organizations have pockets deep enough to support the minimum five
hundred thousand dollar bid come auction time.
That’s right, $500,000. But FastFood.com is the definitive online name
that represents an industry bringing in over one hundred billion dollar
a year, and many think it’s a bargain.
What better domain name could be used to describe the fast food
industry? “Here's a little test” says Ron Baker, a domain consultant.
“What is the best domain name to represent an industry which includes
Taco Bell, McDonalds, Burger King, and Wendy’s? Can you come up with a
better name than FastFood.com?” asks Baker. “Go ahead, try” he adds.
The auction is private and will be conducted at the FastFood.com
website. Only pre-qualified bidders will be allowed to participate in
|For further information contact:
James Boyle, Ph# (315) 294-5703, Email: [email protected]