Arent Fox Secures the MCAT(R) Brand with MarkMonitor Online Channel Protection

November 16, 2006; 08:36 AM

MarkMonitor(R), the leader in online brand protection, today announced that Arent Fox, one of the nation's leading intellectual property law firms, has added MarkMonitor Online Channel Protection services to further protect its client, the Association of American Medical Colleges (AAMC(R)), sponsor of the Medical College Admission Test (MCAT(R)).

The inclusion of channel protection services in AAMC's intellectual property management program will improve the association's ability to monitor illegal activities-such as copyright and trademark infringement. The move will deter individuals who are seeking to profit from MCAT examinees by selling unauthorized copies of MCAT practice tests on auction websites.

Clients like the AAMC depend on Arent Fox to protect their copyrights, patents, trademarks and corporate identities from illicit activity and harmful brand abuse. Faced with increasing sales of unauthorized MCAT preparation materials on eBay and other large auction sites, the AAMC found its traditional approach to manually monitoring and enforcing its copyrights to be too time- and labor-intensive to maintain.

To ease this task, Arent Fox turned to its partner, MarkMonitor, which already provides Arent Fox clients with comprehensive online brand protection services. MarkMonitor's auction monitoring capability, a component of its Online Channel Protection service, continuously monitors online auction sites for illicit sales and to complete automated enforcement actions.

"MarkMonitor's service provides the ideal turnkey solution for us to protect the AAMC's intellectual property without having to create new detection systems or dip into valuable human resources," said Sheldon Klein, partner, Arent Fox. "As online intellectual property abuse continues to grow at an alarming rate, MarkMonitor's technology and expertise in auction monitoring and online brand protection have become extremely effective tools against those seeking to profit from established brands on the Internet, such as the MCAT exam."

"Highly valued and trusted brands such as the MCAT exam are faced with particularly high risk as profiteers seek ill-gotten gains from abuse of their respected names," said Irfan Salim, CEO of MarkMonitor. "With the ease of distributing unauthorized goods and information on the Internet, organizations that value their brands and copyrights must protect those assets from online threats or face lost revenues and potentially serious brand dilution."

About MarkMonitor
MarkMonitor (www.markmonitor.com) is the global leader in delivering comprehensive online corporate identity protection services, Making the Internet Safe for Business(TM). MarkMonitor's integrated Brand and Fraud Protection(TM) platform provides full life-cycle management, including its Early Warning System(TM), as well as real-time detection, and investigation and response, to a wide and growing list of identity-based online security problems faced by corporations today. These solutions are enabled by a comprehensive brand and fraud intelligence network that monitors for inappropriate or fraudulent use of a corporate name or identity anywhere in the Internet, including web sites, search engines, major email systems, domain name systems, registries, message boards and auctions.

About Arent Fox
Arent Fox (www.arentfox.com/ip), a full-service law firm with offices in Washington, D.C. and New York, is recognized as a leading firm in intellectual property, international trade, real estate, health care, life sciences and litigation. The firm also has substantial expertise in corporate securities and transactions, financial restructuring and bankruptcy, government relations and regulation, labor and employment law, finance, tax, corporate compliance, and the global business market. Arent Fox provides services to Fortune 500 companies, government agencies, trade associations, foreign governments, long- term care facilities, start-up companies, and other entities.

Press Contacts: Mary Roach, MarkMonitor, [email protected], 415-278-8470 Eric Sokolsky, Weber Shandwick for MarkMonitor, [email protected], 212-445-8081 Denise DeLorey, Arent Fox, [email protected], 202-775-5723