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NameMedia Acquires Afternic

November 29, 2006; 07:51 AM

NameMedia, the industry leader in Direct Search and Premium Domain Name Sales, announced that is has acquired Afternic, Inc., the industry’s pioneer marketplace for the resale of domain names. Afternic will join with BuyDomains, NameMedia’s existing domain name marketplace, in creating the leading platform for the domain aftermarket.

Afternic enjoys a strong following in the domain name resale and service marketplace, and is recognized for superior customer service and innovative sales strategies. Afternic’s Domain Name Marketplace has in excess of 1.8 million premium domains available for purchase supported by complementary products such as a domain name appraisal service, a domain purchase assistance team; secure domain name escrow services, and a platform for generating advertising revenue for domain owners.

“The Afternic acquisition advances our leadership position in creating an efficient marketplace for small and medium businesses to acquire domain names and insure a compelling digital identity,” said Pete Lamson, the Senior Vice President for NameMedia’s marketplace business.

Roger and Michael Collins, Afternic’s executive team, will remain as leaders of the Afternic business. “We are excited by our new association with NameMedia and BuyDomains,” said Roger Collins, Afternic’s General Manager. “NameMedia is the fastest growing and best managed company in our industry. Our combined offerings, along with planned future products and services, will offer many benefits to our shared customers”.

Lamson said that NameMedia intends to maintain both the Afternic and BuyDomains brands and trading platforms. Afternic members will continue to experience the same level of service and value to which they are accustomed.

The terms of the deal were not disclosed, and Afternic will remain in its Florida headquarters.

About NameMedia

NameMedia ( is the industry leader in Direct Search and the marketplace for premium domain names. The company leverages the power of Direct Search through a proprietary publishing platform that creates revenue-generating search destinations, including the company's network of vertical online properties in over 100 categories that include travel, finance, dating, health, shopping and technology. NameMedia also has the industry's largest marketplace for buying and selling premium domain names. NameMedia is a privately-held, venture-backed, rapidly growing company headquartered outside Boston in Waltham, Massachusetts.

SGN Public Relations & Marketing, Suzanne Gibbons-Neff, 617-670-1763, [email protected]

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