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Moniker Breaks Records in 2006

-- Forecasts continued strong growth in the domain name market in 2007 --

December 20, 2006; 08:12 AM

Pompano Beach, FL –, the first and only provider of Domain Asset Management™, today announced record-breaking sales in 2006. Driven by successful Live Auctions at T.R.A.F.F.I.C East and West and growing interest in the domain name aftermarket, Moniker expects to see a 265 percent sales increase over 2005.

The other areas of Moniker’s business grew appreciably in 2006 as well. As of December 13, Moniker was the ninth largest registrar in the world, up from 15th with nearly 1.8 million domains under management, a 92 percent year over year increase. In addition, Moniker’s TrafficClub domain monetization service experienced more than 200 percent growth in 2006.

"Moniker continues to see a strong, growing interest in marketable domain names in the aftermarket," said Monte Cahn, co-founder and chief executive officer of Moniker. "After seeing the transaction volume grow consistently at our Live Domain Auctions, we expect to see the interest continue to rise as more businesses learn the value of domains as assets."

Record-Breaking Sales at T.R.A.F.F.I.C. East and West

In 2006, Moniker participated in a wide variety of valuable domain name transactions in the aftermarket, including (sale price $635,000), ($226,950) and ($241,200). According to DN Journal's Year-To-Date Top 100 Sales Chart for the week of December 17, 2006, Moniker brokered 37 of the top 100 domain name sales in all top-level-domain extensions for 2006. Of those 37 sales, 17 fall in the top 50 transactions,8 in the top 25.

"Moniker opened up a groundbreaking new channel in the domain name aftermarket with their historic live auctions this year, "said Ron Jackson, editor and publisher of DN Journal. "This exciting new sales format produced many of the largest domain sales reported from any venue in 2006. Global media outlets took notice of the blockbuster live sales of domains like and and that has opened a lot of people's eyes to the inherent value of high quality domain names."

T.R.A.F.F.I.C East was a record-breaking event for Moniker., the largest public sale of the year, sold for $1,500,000 while, sold for $200,000. Overall, between the live and silent auctions during T.R.A.F.F.I.C East, Moniker netted more than $5,400,000. The top five sales included:

· $1,500,000

· $268,000

· $200,000

· $150,000

· $149,000 was the big ticket item at T.R.A.F.F.I.C West in Las Vegas on May 5, 2006. Total sales netted over $2,100,000 while the top five sales included:

· $450,000

· $275,000

· $250,000

· $105,000

· $ 80,000

Notably, with the sale of and, Moniker oversaw two of the highest valued sales for non domains, in turn setting two more industry benchmarks for the .net and .mobi extensions.

Looking Forward To 2007

Moniker anticipates greater domain sale momentum in 2007 thanks to the launch of Moniker’s Marketplace in October. Moniker Marketplace, which is currently populated with more than three million domain names for sale, allows buyers to research, find, buy and sell domain names faster than before.

Moniker’s next Live Auction of domain names will take place during the Internext Expo on January 17, 2007, at the Mandalay Bay Resort in Las Vegas, followed shortly after that by the T.R.A.F.F.I.C West conference on March 8, 2007 at the Venetian in Las Vegas.

About Moniker

Moniker is the first and only provider of Domain Asset Management™, a complete set of business services that provide companies a single-point-of-access to help manage and maximize the value of their domains. These services include name creation, registration, acquisition, portfolio management, appraisal and escrow services, traffic monetization and after-market sales – all backed by unsurpassed customer service and security.

With more than a decade of experience, Moniker is a top 10 domain registrar, holds the industry's highest customer retention rate and pioneered the industry’s first domain appraisal formula. It is considered the industry’s premier marketplace to buy and sell domain names.

Customers include savvy investors, Web entrepreneurs and forward-thinking global companies, including Marchex, Nokia, AOL, Yahoo, the National Hockey League, Major League Baseball, Lions Gate Films, Bank of America, Microsoft, Jupitermedia, Geosigns, Mainstream Advertising and many others.

Moniker, with headquarters in Pompano Beach, Florida, is an operating unit of Seevast Corporation, a company of marketing services firms that drive sales, build brands and leverage core assets for their clients.

Erin Burke, 212.367.6837

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