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January 10, 2007; 02:52 AM

The owner and founder of announced today that the domain, (, is up for sale for the best offer. Originally going online in 1997, was the pioneer Internet retailer of brand name underwear and intimate apparel for men, women and children.

The Web site was internationally recognized, as well as the most popular Web site at the time for underwear noted by MSN. Internet Retailer magazine honored it as one of the 25 best eTailers in the company of Land’s End and Time magazine noted it as one of the 13 best apparel Web stores in the company of and

“ is an established brand online focusing on the $21 billion domestic undergarment market”, says Jeff Johnson, founder of “This one-word .com domain name is a clever brand with great marketing and advertising appeal that is easy to remember and spell. A one-word .com domain name like is quite valuable in that it is the only one in the world.”, Jeff Johnson, 404-226-5158, [email protected]



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