January 10, 2007; 02:52 AM
The owner and founder of Underneath.com announced today that the domain,
underneath.com (http://www.underneath.com),
is up for sale for the best offer. Originally going online in 1997,
Underneath.com was the pioneer Internet retailer of brand name underwear
and intimate apparel for men, women and children. The Web site was
internationally recognized, as well as the most popular Web site at the
time for underwear noted by MSN. Internet Retailer magazine
honored it as one of the 25 best eTailers in the company of Land’s
End and Amazon.com. Time magazine noted it as one of the 13 best
apparel Web stores in the company of Gap.com and LLbean.com.
“Underneath.com is an established brand online
focusing on the $21 billion domestic undergarment market”,
says Jeff Johnson, founder of Underneath.com. “This
one-word .com domain name is a clever brand with great marketing and
advertising appeal that is easy to remember and spell. A one-word .com
domain name like underneath.com is quite valuable in that it is the only
one in the world.”
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